We learned again this week about the importance of using every possible channel to market a business and promote growth. But sometimes we forget just how many ways there are to market a brand. Our latest Community News and Information Roundup looks at what small business leaders have to say. Enjoy.
Don’t Forget Your Existing Customers (Small Biz Viewpoints)
It’s a hard lesson to learn, especially for a business just starting out. But your existing customers are very important too. As you reach out and market to new ones, don’t leave your existing customers behind. This doesn’t mean ignoring your external marketing efforts, Harry Vaishnav explains to the BizSugar community. Just don’t do external marketing at the expense of those who already love your business.
Deliver a Consistent Brand Image (The Covenant)
Do you dedicate specific time to the management of your brand? You should, says Anthony Lam. In a sense, this management goes beyond any conventional concept of marketing. It is a management of how your business follows through on its promises. And in this sense, it touches upon every aspect of your operations.
Remember the Importance of Your Business Name (Legally Sound Smart Business)
Attorneys Nasir Pasha and Matt Laub discuss the importance of researching your business name and considering trademark protection. The pair discuss a lawsuit involving celebrity chef Gordon Ramsay and one of his eateries in California which had to close because of such a conflict.
Consider the Wonders of DIY Web Development (Linux Web Journal)
Independent Web designers like Michael Kornblum are, of course, small business people too. And if you plan to work with one, a peek into their world is instructive. Here Kornblum is in the midst of a series on the Web design process. Whether you want to understand your Web designer better or have a DIY urge, you won’t want to miss this.
Master the Intricacies of Email Marketing (The Best of Email)
In truth, there is no more important part of an email than the subject line. Oh, certainly the content must be worthy enough to keep a recipient interested. But without the right subject line, they might never start reading in the first place. Noya Lizor shares more thoughts with the BizSugar community.
Keep Up with the Evolving Strategy of Marketing Your Blog (Sonja Jobson)
These ideas for driving traffic to your blog, aren’t exactly new. But they may be new to you. Strategies for marketing a website continue to evolve. Jobson gives us a look at some of the newer techniques business bloggers can use to see that their content is found online.
Study the Changing Face of Social Media (Lingua Greca)
Again, you’ve doubtless heard some of the broader suggestions before. Social media can be very effective for businesses trying to market themselves and build a brand. Simon Campbell, a social media marketing writer, has these specific suggestions about everything from choosing engaging content to split testing results.
Local Chambers Can Still Help You Grow (Padget Business Services)
It’s easy to look to the world of the Internet and social media and to forget that some of your business’s greatest resources for growth may really be in your own backyard. Take your local chamber of commerce. Here the folks at Padget explain how you can leverage a few strategic face to face meetings into a serious chance for growth.
Manage the Details to Scale Your Business (Genesis HR Solutions)
Growing your business can involve managing a million details inside and out. Some of those details you might not think of right away are the paperwork and the human resources side of the equation. This is especially true if you don’t plan to remain a one person business. Carla Savchuk of Genesis HR Solutions reminds us of some of the most basic details you’ll need to stay on top of.
Make Sure to Draw on Your Creative Instincts (Entrepreneur)
In the debate of nature versus nurture, researchers are becoming convinced that certain inherent qualities make entrepreneurs different. If so, then creative problem solving may be an entrepreneur’s greatest strength, suggests Scott Shane, in this interesting glimpse into what may make entrepreneurs unique.
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