Barry Moltz Barry Moltz gets small business owners unstuck. With decades of entrepreneurial ventures as well as consulting with countless other entrepreneurs, he has discovered the formula to get business owners marching forward. His newest book, BAM! shows how in a social media world, customer service is the new marketing.

8 Reactions
  1. I don’t like fear-based marketing. It’s manipulative. Not to say some other types of marketing aren’t, but the idea of using fear to do it seems unhealthy to me. It works though, sadly.

    • But you really cannot deny that it works. I have seen people sell limited edition items (they only have 1-2 stocks of each item) and people hoard them out of fear.

    • Martin Lindeskog

      ebele: I agree with you. I am a nice guy and I don’t like scary movies, so I don’t believe in fear based marketing! 😉

      • Hehe, Martin! Not sure why the last bit made me chuckle! But it did!

        I actually like scary movies, including the really crappy ones (which I find hilarious!) 🙂

  2. Unfortunately, people buy out of fear and pain….

    • Aira/Barry: totally agree with you both. Fear-based marketing works. People do buy from a place of fear/pain. But I don’t like it. I really don’t.

      I wish there was more marketing based on a sense of adequacy, joy, love.

  3. Martin Lindeskog

    ebele: Good for you! 😉 I admire Hitchock’s works of art, but I can’t stand the modern horror movies with blood and gutter…