45+ Tools for Content Curation and Content Marketing

tools for content curation

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Content curation and content marketing are hot terms today. Curation involves weeding through the vastness of the Web to find the information your audience will find useful and meaningful. Curation is one way to do content marketing.

This list of 50+ tools is meant to help you find, sift and organize, then share what’s relevant to your readers and audience. (We’ve updated this information for 2015):

Tools for Content Curation and Marketing

  1. Rebel Mouse is a program that allows you to organize your social creation and curation of content, including social amplification, advertising, and digital publishing in one platform.
  2. Prepare.io is a new player aimed at helping you prepare and manage your content – think of it as the intelligent editorial calendar.
  3. If you want to keep your content fresh, try Content Scheduler. It’s a WordPress app that automatically removes old content from your website or reminds you when your content is old.
  4. Create a daily or weekly online newspaper with content relevant to your audience using Paper.li.
  5. Or, take the next step with Scoop.it, which allows you to add your own content to content you are sharing.
  6. If you want to have a search engine work full time so you don’t have to, try ContentGems. You type in search topics and receive a daily email digest or view items on the website.
  7. Pocket takes your bookmarks and displays them in a Pinterest or Tumblr type format. You can tag items to create a portfolio, of sorts. Works offline, too.
  8. Let your users get in touch with you and tell you what they want with Contact Form 7 for your WordPress website.
  9. Consider using List.ly to create embedded, interactive lists on your blog for crowdsourcing content and reader engagement, too.
  10. If you have specific RSS feeds you would like to follow, but don’t have the code, Ukora News Search can help you find it. Loads of people love to use RSS to keep up with and curate the news and important topics.
  11. Woisio allows you to scan live broadcasts, audio, video, and blogs for active content.
  12. The WordPress plugin, MyCurator, actively finds content and can be trained for accuracy. You can also capture Web content as you browse.
  13. Delicious is certainly one of the most well-known Web services from the dotcom days. Their cloud-based bookmarking tool allows you to keep track of links and sites, via your computer or, of course, via your mobile device.
  14. If you are looking for a unique way to share your content, you can use LiveBinders to create digital binders collaboratively or to share.
  15. Read “Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less.” This book teaches you how to trim down and focus your content while generating more interest in your niche.
  16. Since it is difficult to view scheduled articles with WordPress, the Editorial Calendar allows you to see when your articles are scheduled, drop and drag posts, and manage your site easier.
  17. If you are handling content on a large scale, Curata is the industrial-strength content creation software for you. It doesn’t have transparent pricing, as I often require of any company I mention, but it does come recommended by some executives I know. Complete with a self-learning engine, it allows you to organize and publish your content whenever and wherever you need it.
  18. Kuratur is similar to Paper.li in that it allows you to create your own blog newspaper with targeted content. It has a little more customization, though.
  19. You can manage content newsletters at Mailchimp. Many people share their content through just email and then make the email archive available to subscribers or the Web at large.
  20. Headslinger is a news feed that allows you to select headline sources and share favorites to collaborate.
  21. If you are looking for desktop-based curation software, CurationSoft helps you find, evaluate, and curate content to drag and drop into an HTML editor.
  22. Zemanta offers many tools including plugins that either recommend content directly on your site or offer link suggestions while you are typing in a search box.
  23. Use ifttt to easily set up time-saving, automated tasks between 35 supported platforms. For example, you could have it monitor your favorite WordPress blog and automatically bookmark new posts in Delicious. This service can be a bit intimidating, but I have found it worth the learning curve.
  24. The Addict-o-matic is really a curation search engine. You put in a term and it displays results from Bing, Friendfeed, Twitter, and a bunch of other sites. You then have this custom search from a healthy diversity of sites.
  25. If your business is ready to take content monitoring to the next level, try Postano. This service helps you not only monitor and curate content, but also to monitor the content of your competitors. Think of it as a Google Alert, on steroids.
  26. Create your own content magazine for your mobile device with Flipboard to stay on top of your favorite topics while on the go. They acquired Zite, which is a mobile app that learns what you like as you use it.
  27. Aggregage turns content into its own social media. They start with topics and then identify high-quality blogs that would fit it. Visit the topic to see the all the blogs in one place.
  28. If you are looking for an “uncluttered” RSS reader for your content filtering, take a look at Rivered.
  29. Although not exactly a content marketing tool, this interesting service lets you create and manage email marketing templates/campaigns from Gmail directly. FlashIssue does help you pull content into your newsletters, however, you can search and it will go find fresh content you can drag and drop into your message.
  30. Juxtapost is a social, content-pinning library that allows you to build content to share or keep private. When you see something you like, you can search for “more like this.”
  31. You can collect, share, organize, and access your favorite pictures on Kweeper.
  32. Trap!t is another smart content manager that allows you to view searches in boxes filtered by keywords. The more you use it, the more it learns the type of content you want.
  33. You can keep all your curation under one roof with Shareist. It allows you to research and capture digital information, collaborate and create content, plan a sharing strategy and share content on social media all in one stop.
  34. Storify is a social media collection forum. You can search the top posts that are relevant to your keywords and curate your own content to embed on your website.
  35. PearlTrees is a social, digital library for depositing and organizing your content.
  36. Do you have difficulty summarizing the content you find? SoCXO helps you find new, relevant content and then will write a summary, a “custom blurb” of it for you, for a fee of course, but if you’re pressed for time. Nifty.
  37. Another option for content filtering and collaborative curation is Spundge. It lets you create public notebooks – not unlike tools like Evernote.
  38. The Gimme Bar+ stores your favorites (not just bookmarks) in a cloud based personal library that you can download to Dropbox or share with others.
  39. Storyful offers breaking news videos and content tailored to your needs. You can even obtain licensing rights to the articles here.
  40. You can build your website right on Flockler or integrate their service with your existing website. This tool lets you choose how frequently to update website content from real-time to monthly editions.
  41. Feedly is a mobile friendly reader that allows you to monitor your favorite websites or topics.
  42. Bag the Web takes digital libraries a step further and allows you to embed content in your bags, divide bags, summarize content, share your bags, and re-bag content others have bagged.
  43. If you want to keep an eye on content on Facebook and Twitter, News.Me sends you an email with the top five stories shared every day.
  44. Kbucket is a user-generated bookmark site. So, someone starts doing some research and makes a publicly available bookmark list. It gives you a list of links for each topic. It is a work in progress so it can be hit or miss, by topic.
  45. Looking for a tool to help you collect content while surfing the Web? Bundlr creates a browser button to click content into bundles, which you can embed on your website.
  46. YourVersion is a real-time content filter that allows you to bookmark, organize, and share content or have the week’s top stories emailed to you in digest form.
  47. You can filter, collaborate with others, and share content using iflow.

Keeping up with the flood of content created on the Web is no easy task. These tools for content curation and marketing should help. Let me know in the comments what tools you use and why.

More in: , 40 Comments ▼

TJ McCue TJ McCue served as Technology/Product Review Editor for Small Business Trends for many years and now contributes on 3D technologies. He is currently traveling the USA on the 3DRV roadtrip and writes at the Refine Digital blog.

40 Reactions
  1. What a list! Thanks.

    The only one I can see that I’ve actually used is Delicious. I haven’t heard of any of the others apart from List.ly and Scoop.it. Time I got to know some of them πŸ™‚

  2. Great list TJ. . . and thanks for mentioning Curata. As indicated, you’ll need to pay for use of our software, but rest-assured, you’ll get a business grade solution used by small companies like 360Chestnut and VerneGlobal all the way up to large ones like Xerox and IBM. Our pricing is listed here, from $349/month and up: http://www.curata.com/pricing/ Sorry for the pitch. . . here’s some real-time value in return: a wrap up from Social Media Marketing World with Adobe’s content marketing KPIs( http://bit.ly/SMMW14WrapUp ) or data from our recent Content Marketing Tactics study( http://bit.ly/1krm5UT )

  3. What about BuzzSumo for finding and curating great content? πŸ™‚

  4. What a great list. Although I am still figuring out how these can work. I am more into creating unique content and sharing it. I am not really into content curation.

    • I think content curation is something a lot of us do to some extent when we share a picture or a quote on Facebook, or when we pin something on Pinterest or share something on StumbleUpon. Therefore, you might find that you’re already into content curation without realising it πŸ™‚

    • ebele is right Aira. You may already be curating content and not even realize it. Think about it this way. . . .even if you have the most amazing content in the world, people will want to read different perspectives from other experts. Content curation provides you with the opportunity to bring those different viewpoints to your audience, except with your added insight as well.(i.e., contextualization) In fact, we(Curata) completed a survey recently of 500+ marketers, revealing that 65% of content is created while 25% of content is curated. (here’s a link to this data/blog post if you’re interested http://bit.ly/1krm5UT )

  5. Have a look at http://www.totallydot.com
    Same kind of platform but less confusing and a better URL (totally.me)

  6. It’s always helpful to see long lists with resources like this one! As content marketers, we at Prose Media deal with a lot of different tech sites, so it’s great to see some familiar names here. Great post!

  7. You forgot to add ZEEF.com πŸ˜‰ Relevant example ZEEF by Robin Good: https://contentcuration.zeef.com/robin.good

  8. Another content curation tool is Pressly (www.pressly.com), which lets brands create “owned” destination that feature their own content, third-party curated content and social content.

    It’s a great way for brands to create a centralized place for content, which features embedded calls to action to drive business metrics.


  9. Buzzsumo does a great in getting content ideas & engaging platform.

  10. Great list for curating content, from the list my go-to’s are RebelMouse and Feedly great tools!

  11. Jennifer Smith

    Thanks a lot for this article. Till now we only were using a few of them for content marketing but now we can use a lot many of them.

  12. Awesome list! You’ve made it a lot easier to adopt content curation for businesses.

  13. Hi TJ,

    Great list. Hope to be on it one day. We’ve spent the last year trying to solve the problem of content marketing for small businesses and individuals – through trial and error. Entering public beta at end of month. http://www.b2bcontentengine.com.


  14. Great resource–thank you so much for putting it together!

  15. Great list. Talk about comprehensive. Can’t wait to try some of these.

  16. One more for your list: the industry’s most advanced real-time content platform, PublishThis. Content monitoring, curation to supplement content creation, and integrations to publish anywhere. In use by leading brands and publishers, we welcome the chance to tell your audience more about how we can help them meet their marketing goals.

  17. Quite the list you have there and I use a couple of them daily! One of the main tools I use that I’m surprised you didn’t have is https://www.papaly.com/ which is a bookmarklet. Some of the sites mentioned I’ve never heard of but will check them out!

  18. Great list, TJ!
    Just want to add my startup ContentDJ (http://bit.ly/1BfvbLa) to the list. We were one of the Best Content Management Tools for Enterprises (http://bit.ly/1A2RGxZ).
    ContentDJ helps our users make data-driven decision on what content to share. We score each piece of content with our proprietary algorithm. The score takes into account how many times the content has been shared across social media channels, who has shared, and how fresh the content is. The end result is that our users curate high quality content that engage more on social media compared to existing solutions.
    We also feature a social media editorial calendar to help with scheduling and publishing. The calendar gives you 10,000 feet view of your social media content across different channels.
    If anyone has questions or would like to follow up, our Twitter handle is @contentdjapp.

  19. Hey! Cool list πŸ™‚ Other than Storify and Feedly – I also use DrumUp for content curation and content scheduling. Its a tool worth checking out!

  20. This is a great list, thank you so much for putting this together. I personally like and use Ifttt and BuzSumo for my Content marketing needs.

  21. Thanks TJ for curating this great list. In my opinion, DrumUp is also a pretty good content curation tool. I’ve been using it for some months now and I’m very satisfied with the content recommendations. You should try it out too, maybe you’ll find it worth adding to the list here.

  22. SEO is depended on two major pillars, expert SEO team and right SEO tools. It can seem an intimidating process to choose and start using SEO tools. In such situations, TOOLSTAP is the best option. Getting the right SEO tools is quite a challenging task.

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