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45+ Tools for Content Curation and Content Marketing

tools for content curation

Content curation and content marketing are hot terms today. Curation involves weeding through the vastness of the Web to find the information your audience will find useful and meaningful. Curation is one way to do content marketing.

This list of 50+ tools is meant to help you find, sift and organize, then share what’s relevant to your readers and audience. (We’ve updated this information for 2015):

Tools for Content Curation and Marketing

  1. Rebel Mouse [1] is a program that allows you to organize your social creation and curation of content, including social amplification, advertising, and digital publishing in one platform.
  2. Prepare.io is a new player aimed at helping you prepare and manage your content – think of it as the intelligent editorial calendar.
  3. If you want to keep your content fresh, try Content Scheduler [2]. It’s a WordPress app that automatically removes old content from your website or reminds you when your content is old.
  4. Create a daily or weekly online newspaper with content relevant to your audience using Paper.li [3].
  5. Or, take the next step with Scoop.it [4], which allows you to add your own content to content you are sharing.
  6. If you want to have a search engine work full time so you don’t have to, try ContentGems [5]. You type in search topics and receive a daily email digest or view items on the website.
  7. Pocket [6] takes your bookmarks and displays them in a Pinterest or Tumblr type format. You can tag items to create a portfolio, of sorts. Works offline, too.
  8. Let your users get in touch with you and tell you what they want with Contact Form 7 [7] for your WordPress website.
  9. Consider using List.ly [8] to create embedded, interactive lists on your blog for crowdsourcing content and reader engagement, too.
  10. If you have specific RSS feeds you would like to follow, but don’t have the code, Ukora News Search can help you find it. Loads of people love to use RSS to keep up with and curate the news and important topics.
  11. Woisio [9] allows you to scan live broadcasts, audio, video, and blogs for active content.
  12. The WordPress plugin, MyCurator [10], actively finds content and can be trained for accuracy. You can also capture Web content as you browse.
  13. Delicious is certainly one of the most well-known Web services from the dotcom days. Their cloud-based bookmarking tool allows you to keep track of links and sites, via your computer or, of course, via your mobile device.
  14. If you are looking for a unique way to share your content, you can use LiveBinders [11] to create digital binders collaboratively or to share.
  15. Read “Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less [12].” This book teaches you how to trim down and focus your content while generating more interest in your niche.
  16. Since it is difficult to view scheduled articles with WordPress, the Editorial Calendar [13] allows you to see when your articles are scheduled, drop and drag posts, and manage your site easier.
  17. If you are handling content on a large scale, Curata [14] is the industrial-strength content creation software for you. It doesn’t have transparent pricing, as I often require of any company I mention, but it does come recommended by some executives I know. Complete with a self-learning engine, it allows you to organize and publish your content whenever and wherever you need it.
  18. Kuratur is similar to Paper.li in that it allows you to create your own blog newspaper with targeted content. It has a little more customization, though.
  19. You can manage content newsletters at Mailchimp [15]. Many people share their content through just email and then make the email archive available to subscribers or the Web at large.
  20. Headslinger is a news feed that allows you to select headline sources and share favorites to collaborate.
  21. If you are looking for desktop-based curation software, CurationSoft [16] helps you find, evaluate, and curate content to drag and drop into an HTML editor.
  22. Zemanta [17] offers many tools including plugins that either recommend content directly on your site or offer link suggestions while you are typing in a search box.
  23. Use ifttt [18] to easily set up time-saving, automated tasks between 35 supported platforms. For example, you could have it monitor your favorite WordPress blog and automatically bookmark new posts in Delicious. This service can be a bit intimidating, but I have found it worth the learning curve.
  24. The Addict-o-matic is really a curation search engine. You put in a term and it displays results from Bing, Friendfeed, Twitter, and a bunch of other sites. You then have this custom search from a healthy diversity of sites.
  25. If your business is ready to take content monitoring to the next level, try Postano [19]. This service helps you not only monitor and curate content, but also to monitor the content of your competitors. Think of it as a Google Alert, on steroids.
  26. Create your own content magazine for your mobile device with Flipboard [20] to stay on top of your favorite topics while on the go. They acquired Zite, which is a mobile app that learns what you like as you use it.
  27. Aggregage [21] turns content into its own social media. They start with topics and then identify high-quality blogs that would fit it. Visit the topic to see the all the blogs in one place.
  28. If you are looking for an “uncluttered” RSS reader for your content filtering, take a look at Rivered [22].
  29. Although not exactly a content marketing tool, this interesting service lets you create and manage email marketing templates/campaigns from Gmail directly. FlashIssue [23] does help you pull content into your newsletters, however, you can search and it will go find fresh content you can drag and drop into your message.
  30. Juxtapost [24] is a social, content-pinning library that allows you to build content to share or keep private. When you see something you like, you can search for “more like this.”
  31. You can collect, share, organize, and access your favorite pictures on Kweeper [25].
  32. Trap!t [26] is another smart content manager that allows you to view searches in boxes filtered by keywords. The more you use it, the more it learns the type of content you want.
  33. You can keep all your curation under one roof with Shareist [27]. It allows you to research and capture digital information, collaborate and create content, plan a sharing strategy and share content on social media all in one stop.
  34. Storify [28] is a social media collection forum. You can search the top posts that are relevant to your keywords and curate your own content to embed on your website.
  35. PearlTrees [29] is a social, digital library for depositing and organizing your content.
  36. Do you have difficulty summarizing the content you find? SoCXO [30] helps you find new, relevant content and then will write a summary, a “custom blurb” of it for you, for a fee of course, but if you’re pressed for time. Nifty.
  37. Another option for content filtering and collaborative curation is Spundge. It lets you create public notebooks – not unlike tools like Evernote.
  38. The Gimme Bar+ stores your favorites (not just bookmarks) in a cloud based personal library that you can download to Dropbox or share with others.
  39. Storyful [31] offers breaking news videos and content tailored to your needs. You can even obtain licensing rights to the articles here.
  40. You can build your website right on Flockler [32] or integrate their service with your existing website. This tool lets you choose how frequently to update website content from real-time to monthly editions.
  41. Feedly [33] is a mobile friendly reader that allows you to monitor your favorite websites or topics.
  42. Bag the Web takes digital libraries a step further and allows you to embed content in your bags, divide bags, summarize content, share your bags, and re-bag content others have bagged.
  43. If you want to keep an eye on content on Facebook and Twitter, News.Me sends you an email with the top five stories shared every day.
  44. Kbucket [34] is a user-generated bookmark site. So, someone starts doing some research and makes a publicly available bookmark list. It gives you a list of links for each topic. It is a work in progress so it can be hit or miss, by topic.
  45. Looking for a tool to help you collect content while surfing the Web? Bundlr creates a browser button to click content into bundles, which you can embed on your website.
  46. YourVersion [35] is a real-time content filter that allows you to bookmark, organize, and share content or have the week’s top stories emailed to you in digest form.
  47. You can filter, collaborate with others, and share content using iflow.

Keeping up with the flood of content created on the Web is no easy task. These tools for content curation and marketing should help. Let me know in the comments what tools you use and why.