Ivana Taylor Ivana Taylor is the Book Editor for Small Business Trends. She is responsible for directing the site’s book review program and manages the team of professional book reviewers. She also spearheads the annual Small Business Book Awards. Ivana publishes DIYMarketers, where she shares daily do-it-yourself marketing tips, and is co-author of "Excel for Marketing Managers."

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  1. One of the things I love about e-mail marketing is the ability to put people on different lists. This can help business owners to respond to the needs of their market better.

  2. Martin Lindeskog

    Ivana: Which company would you say is the leader in segmentation of email marketing nowadays?

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