Analytics let you know how your website is doing. Your site analytics tell you which pages, posts, and features are popular with your visitors, how long people stay on your site, and more. By monitoring analytics, you can increase site traffic, improve the performance of your online marketing campaigns, and boost conversion rates.
On this list, you’ll find WordPress analytics plugins based on tools ranging from the well-known, like Google Analytics, to those you may be less familiar with, such as Piwick. Each of these plugins will integrate with your WordPress-based website, and deliver valuable information for your small business.
Analytics Plugins for WordPress
If you’ve never worked with analytics before and want to start with the absolute basics, this plugin’s for you. Easy Google Analytics for WordPress is simply an automated plugin that embeds the Google analytics code into your WordPress site for you. Access to analytical data is then available on your WordPress dashboard.
The downside to this plugin is its simplicity. Since it only adds the standard tracking code, you won’t have access to some of the advanced features provided by Google Analytics. However, you can always upgrade to a more complex plugin once you’ve seen how analytics works for your business.
From the developer of what is arguably the most popular SEO plugin for WordPress, Yoast’s Google Analytics plugin is a simple way to gain access to the more powerful features of Google Analytics that aren’t available through the standard shortcut of copying a tracking code into your theme.
This analytics plugin for WordPress adds the tracking code for you, and allows you to track image search keywords, downloads, AdSense clicks, and outbound clicks. You can set custom analytics variables to track views and clicks by single category, tags, post type, author name, and more.
In addition to integrating Google Analytics with your site, this plugin supports outbound link tracking, download tracking, event tracking, and any advanced tracking codes provided by Google. It also includes a number of widgets to make analytics easier, such as a summary of website users and a graph on the dashboard showing visitors for the last 30 days.
There are plenty of free plugins based on Google Analytics, but depending on your business goals, in some cases it makes sense to invest a little. Extended Google Analytics costs $12 (a one-time licensing fee), but provides additional features that may be worth purchasing.
Some of the advanced features of this plugin include:
- Automatic AdSense linking and analytics.
- Auto event tracking, including downloads, outbound links, and mailto: links.
- A campaign tracking link generator that provides precise analytics for newsletters, banner ads, and other marketing campaign types.
Combining two popular platforms in one free plugin, Analytics360 integrates both Google Analytics and the widely used MailChimp email marketing service with your WordPress dashboard. For small businesses already using MailChimp, this plugin is the perfect choice.
In addition to site analytics, Analytics360 provides you with tools for tracking mailing list growth, subscribers, referrals, and more—for one list, or multiple lists. The plugin was developed by MailChimp, which also offers other WordPress plugins to help you manage your email campaigns.
An alternative to Google Analytics, Piwick is a free, open source PHP/MySQL based analytics suite that provides some advantages to advanced users, such as source code editing and freedom from vendor lock-in. The WP-Piwick plugin works in conjunction with this suite to provide website analytics.
The downside here is that it’s not simple to use, although it requires only a basic knowledge of coding. In order to use this plugin, you need to run a Piwick installation with your WordPress website. Some of the additional features for this platform include shortcodes and multi-site installation.
While not a by-the-numbers analytics plugin, Optimizely offers some valuable data for your small business website. In conjunction with the free Optimizely service, this plugin lets you configure your website for use with the services website optimization tools, which are focused on A/B testing (also called split testing).
Using both Optimizely and a Google Analytics based plugin can be an effective ongoing strategy to test different pages, features, and areas of your website, and measure the results of your implemented changes.
Like Optimizely, the Tallyopia plugin for WordPress requires you to have a (free) account with Tallyopia. This analytics dashboard provides real-time analytics and business intelligence, both on your back end and on your website with live gauges that measure traffic, viewer actions, and more. Tallyopia also supports shortcodes, and lets you monitor multiple sites.
A real-time, in-dashboard analytics tool, the WassUp plugin offers a fairly comprehensive range of analytics and presents them in easy-to-digest formats, such as charts. The plugin includes a sidebar widget, and works well in conjunction with the WassUp Keywords  plugin.
Keyword Statistics 
An analytics plugin for WordPress that can help you boost your search engine rankings, the Keyword Statistics plugin focuses on analyzing the keywords contained in your website’s text—including content and blog posts—and automatically generates meta tags based on your frequently used keywords. This plugin can also be used to manually configure your site-wide metadata.
This excitably named plugin packs in a lot of features. GoingUp! Web Analytics is easy to use, combining analytics with SEO for a comprehensive look at your site stats. In addition to visitor statistics, this plugin provides data on your page rank history, most popular pages, entry and exit pages, search engine referrals, and more. There’s also a built-in tool for keyword research, history, and tracking.
Clicky Analytics 
For use in conjunction with the analytics suite of the same name, the Clicky Analytics plugin for WordPress integrates Clicky with your dashboard and displays analytics data on an interactive widget. The free Clicky suite offers all the same features as Google Analytics, and a Pro version also provides additional features like video analytics.
WP SlimStat 
A highly accurate real-time analytics plugin for WordPress, WP SlimStat provides several features and advantages, including free add-ons that support widgets and shortcodes. This plugin provides real-time, in-dashboard analytics reporting, integrates with eCommerce plugins including WooCommerce, and includes IP geolocation.
JetPack Stats 
Formerly known as WordPress.com Stats, the JetPack plugin for WordPress is a free, all-in-one plugin that includes powerful analytics tools along with a host of other features. Using the Stats feature requires you to install the JetPack suite, but you can enable or disable the other features as needed.
JetPack is free for download and use, although the company states that some features may be paid in the future.
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