Make Your First Business Audacious

audacious business

When starting your first business, it pays to show some audacity.

Some of the most successful companies – Google, Facebook, and Apple, to name a few – started out as ideas that many considered crazy or risky at the time. But a few bold entrepreneurs chose to take the necessary risks and it paid off for them.

Here from Inc.’s Branson Up Close video series, entrepreneur Richard Branson shares some more specific suggestions:

Throw Your Whole Self Into Everything You Do

The majority of new businesses don’t make it past the first year. So it might seem like a good idea to play it safe.

But Branson thinks you’re more likely to reach greatness by jumping in and giving it everything you have. This could mean dedicating more time to your idea. Or it could mean just going for that bold idea you’re really passionate about, rather than the safe idea that’s been done before.

Starting From Scratch Makes You Audacious

Regardless of what your idea is, starting something new already makes you audacious. Branson says:

“It’s actually the most difficult time when you’re starting from scratch with no financial backing, just an idea, and you’re trying to get your very first venture off the ground.”

He says that established entrepreneurs like himself have to try a lot harder to be audacious because they already have experience and resources. But, if you’re just starting out and don’t have those things, simply trying something new is an audacious act.

Strive To Be Extraordinary

To illustrate this point, Branson tells the story of his friend, Google co-founder Larry Page. In college, Page came to one of his teachers with three different business ideas. The teacher suggested he try “that Google thing” first, as it was the most audacious of the three.

And we all know how that worked out for him.


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

4 Reactions
  1. I think the idea of ‘throwing yourself fully’ can apply in anything. Once you are one with what you are doing and you are passionate about your craft, it will shine through. Passion fuels that action – the act of throwing yourself. It is just hard because some businesses can be risky.

    • It can definitely be risky, but I think if you’re fully committed you have a better chance of success than if you’re only halfway in it.

  2. Cool advice for first-business starts. I think the advice can also prove useful for people who aren’t starting a first business. Some ideas are scary and you feel all new again despite the experience you might already have with a first, second, third business launch.