Two Moms Create Business Niche With Prenatal Vitamin Water

bump water

When Stacy Rauen and Amber Wilcox were going through their respective pregnancies, they couldn’t believe there wasn’t an easier way to get their necessary prenatal vitamins. Both women had difficulty with the standard pills due to their size and taste. Those factors, mixed with persistent morning sickness, made getting the necessary vitamins tough.

That’s when the two women put their heads together and came up with a business idea. Wilcox told Small Business Trends:

“Since we were drinking so much water, especially sparkling water, and you need more water when you are pregnant, we thought, ‘Why can’t we sip our way to a healthy baby?’ We couldn’t believe there wasn’t an easier way to get the folic acid you need during pregnancy.”

bump water

Then Rauen, Wilcox and their husbands began looking into making their idea a reality. They did some Internet research and spoke to other moms and doctors to make sure there wasn’t a similar product already on the market.

Then they teamed up with a beverage development company, since they didn’t have any previous experience in the beverage industry. They conducted tasting rounds at their homes with friends and family. They hired a branding company to take care of things like their logo and website. Bump Water was officially in the works.

The two families worked long nights and weekends to make Bump Water a reality. They even poured their savings into the project. So to fund their initial production round, the first-time business owners held fundraisers for friends and family and started an Indiegogo campaign.

bump water

Now, the business is experiencing steadily growing sales on its website and They are also in talks with “quite a few major retailers,” according to the founders.

Even though they are seeing some success now, the founders said that starting a business in an industry that was new to them wasn’t without its challenges. Before Bump Water, Rauen worked as a magazine editor and Wilcox was a stay-at-home mom. So things like lead times from vendors and review time frames for major retailers were things they had to learn through trial and error.

But through it all, both founders said they are proud of their product and business plan. Even though they were unfamiliar with the beverage industry, they knew through their own personal experiences that there was a hole in the market. And they did something about it. That niche, Wilcox said, is how they were able to find success:

“Try to create a unique product that fits a specific need. We were amazed a product like Bump Water didn’t already exist, so we created it.”

Images: Bump Water


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

7 Reactions
  1. That is a really good idea! It’s one of those ideas that make so much sense, you’re surprised someone else hadn’t come up with it before and created the product.

    Coming up with something unique, putting it out there and making it work, is really hard. So I commend them on making a success of it.

  2. What a great example of pure entrepreneurship. It shows that you don’t need business experience or a degree in business, all you need is a great idea and a drive to succeed.

    • People always seem to find a way to make it work when they have a great idea. There are a lot of other lessons that can be learned along the way.