From the best budget sign ideas to the best techniques in holiday marketing, we covered it all in a recent Twitter Chat.
Members of the Small Business Trends community discussed their thoughts on what goes into the best business signs and other visual marketing. FedEx sponsored the hour long exchange. You can follow them at @FedExOffice. Or you can view the entire hour long discussion on Twitter under the hashtag #SMBSignage.
Small Business Trends Founder, CEO and Publisher Anita Campbell was on hand to moderate as were other members of the Small Business Trends community.
Here are some of the highlights:
— Geek Dad (@GeekDad248) May 14, 2014
A1: Keep it simple & easy to read. #SMBSignage
— Robert Brady (@robert_brady) May 14, 2014
We also looked at whether there are some approaches to avoid when creating good business signage:
A2. Yes, don’t try to crowd every bit of information onto a sign, it makes them unreadable #SMBSignage
— Amber Cleveland (@ambercleveland) May 14, 2014
Are there ways of targeting your marketing for the holidays without going too far?
— FedEx Office (@FedExOffice) May 14, 2014
A3: Don’t overlook understated appeal of a simple symbol such as a decorated egg and words “Easter sale” #SMBSignage
— Anita Campbell (@smallbiztrends) May 14, 2014
We also looked at suggestions from the small business community that were fast, effective and certainly low budget:
— Aikoi Shelomeck (@AikoiShelomeck) May 14, 2014
For more information on how small businesses are using business signage, view the results of the FedEx Signs of Success survey.
Disclosure: FedEx Office compensated Small Business Trends to participate during the FedEx Office Tweet Chat and write this post. FedEx Office also provided the gift cards given away during the chat.