From the best budget sign ideas to the best techniques in holiday marketing, we covered it all in a recent Twitter Chat.
Members of the Small Business Trends community discussed their thoughts on what goes into the best business signs and other visual marketing. FedEx sponsored the hour long exchange. You can follow them at @FedExOffice. Or you can view the entire hour long discussion on Twitter under the hashtag #SMBSignage.
Small Business Trends Founder, CEO and Publisher Anita Campbell was on hand to moderate as were other members of the Small Business Trends community.
Here are some of the highlights:
@FedExOffice not to try & explain everything in text – don’t clutter the layout #SMBSignage
— Geek Dad (@GeekDad248) May 14, 2014
My shop sells #organic mattresses… we need signs to help educate our customers on the benefits! http://t.co/HeVu6va3YI #SMBSignage — Moss Envy (@MossEnvy) May 14, 2014
A1: Keep it simple & easy to read. #SMBSignage
— Robert Brady (@robert_brady) May 14, 2014
We also looked at whether there are some approaches to avoid when creating good business signage:
Are there any major “don’ts” when it comes to signs and graphics? #SMBSignage #SmallBiz — FedEx Office (@FedExOffice) May 14, 2014
A2. Yes, don’t try to crowd every bit of information onto a sign, it makes them unreadable #SMBSignage
— Amber Cleveland (@ambercleveland) May 14, 2014
A2: Make sure your graphics are CLEAR and aren’t fuzzy or smudged. #SMBSignage — Ti Roberts (@tiroberts) May 14, 2014
Are there ways of targeting your marketing for the holidays without going too far?
When preparing for the holiday season, how much is too much when it comes to visual marketing? #SMBSignage #smallbiz
— FedEx Office (@FedExOffice) May 14, 2014
A3 I feel people are bombarded w/ holiday visual marketing. Keep it simple & sane #SMBSignage — Cathy Larkin PR (@CathyWebSavvyPR) May 14, 2014
A3: Don’t overlook understated appeal of a simple symbol such as a decorated egg and words “Easter sale” #SMBSignage
— Anita Campbell (@smallbiztrends) May 14, 2014
We also looked at suggestions from the small business community that were fast, effective and certainly low budget:
@fedexoffice #SMBSignage #smallbiz Waterproof paper for small posters. They last a long time & don’t tear. — franktan (@franktan) May 14, 2014
@FedExOffice I recommend people. Advertisers with good dancing moves always catch my eye! #SMBSignage
— Aikoi Shelomeck (@AikoiShelomeck) May 14, 2014
For more information on how small businesses are using business signage, view the results of the FedEx Signs of Success survey.
Disclosure: FedEx Office compensated Small Business Trends to participate during the FedEx Office Tweet Chat and write this post. FedEx Office also provided the gift cards given away during the chat.
Image: FedEx
Had a great time on the chat. Thanks for the recap!
Jessica H
Great post. Sometimes it can very difficult developing a message that is short, to the point, and can still gets across everything you want the consumer to know about your program.
Great article! There is so much wonderful information on how to effectively create signage for a company. Signage is so crucial because it holds the potential to make or break a company. Thanks so much for sharing the advice!