Alinean and Sales Enablement Group Launch Free Sales Enablement Assessment Tool

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ORLANDO, Fla., June 5, 2014 /PRNewswire/ — Alinean, empowering B2B sales and marketing to better communicate and quantify the value of proposed solutions, and the Sales Enablement Group, an online thought leadership resource and community for Sales Enablement professionals, today announced the release of a free Sales Enablement Maturity Assessment Tool.

The SEG Sales Enablement Assessment Tool, delivered via the Alinean ValueStory iPad App, provides a quick way to determine the current level of sales enablement maturity, and compare current practices and gaps versus peers.

Using the tool, Marketing, Sales and Sales Enablement leaders can gain an understanding of their current enablement capability / maturity, and set the stage for improving practices over time while delivering on quarterly revenue expectations.

The Sales Enablement Maturity Assessment Tool is distilled from the Sales Enablement Group’s (SEG) Sales Enablement Maturity Model, based on the experience of over 100 sales enablement deployments across many different types of companies, each with a shared belief in the need to improve how they enable sales success.

“As with any discipline the old saying couldn’t be more true, that you can’t improve what you can’t measure, and you can’t measure what you can’t define,” according to Craig Nelson, President of SEG. “The Sales Enablement Maturity Assessment Tool takes into consideration the 4 key elements of sales enablement including people, process, content and technology, and provides the measures needed to identify potential gaps, build a roadmap and set the stage for sales enablement success.”

“We were pleased to work with the Sales Enablement Group to quickly take their Sales Enablement Maturity Model and convert it into an interactive Diagnostic Assessment tool,” says Tom Pisello, CEO & Founder of Alinean. “The tool and peer benchmarks will prove invaluable in helping to drive higher ROI from Sales Enablement investments.”

Click here to download the ValueStory iPad App and register to gain access to the free Sales Enablement Maturity Assessment Tool, and several other valuable Sales and Marketing ROI Calculators.

Alinean empowers B2B vendors to better connect, engage and sell to today’s economic-focused buyer via the development and delivery of interactive value marketing and selling tools. Alinean-powered value storytelling, financial justification and ROI / TCO tools create more compelling value-based conversations and proposals — generating more demand, challenging the “do-nothing” buyer into action, accelerating sales cycles, increasing deal size and improving competitive win rates.

Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, Dell, Intel, OfficeMax, IDC/IDG, AT&T, BMC Software, ADP and SolidWorks.

For more information, visit

Sales Enablement Group
The Sales Enablement Group (SEG) provides advisory and consulting services to transform the way B2B solution providers sell and leverage sales enablement solutions to drive selling efficiency and effectiveness. SEG’s principals have had first-hand experience building out and optimizing marketing and sales departments for the better part of 20 years, with extensive experience introducing new processes and technology while managing and effecting successful change.

For more information, visit

SOURCE Alinean, Inc.

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