It’s time for another edition of our community news and information roundup. A survey of the business blogs and social sites we follow across the Web reveals some great discussions on how to grow your business this week. We’ve collected 10 of the best tips to get you started.
Create The Right Incentives for Your Employees (Secrets of Business Mastery)
The key to a great business is great employees. For everyone other than solopreneurs, this means figuring out the secret of how to motivate more than just yourself. Here are some tips from Mike Agugliaro
Give Your People Room to Change (Awen Therapy Blog)
Growing your business will require growth and change from those working with you too. Though therapists Jay Blevins and Jasmine St. John often deal with family relationships, this advice works equally well when dealing with a business in transition.
Be Sure Your Business Can Be Found (GoDaddy Blog)
It may be an amazing stat. But Raj Mukherjee, senior vice president of Presence and Commerce, and Raj Nijjer, senior director of Product Management, at GoDaddy.com, tell Brent Leary of CRM Essentials that 50 percent of U.S. businesses still don’t have a website. So obviously getting online is a major step you need to take, if you haven’t already. See the full webinar below:
Learn the Art of Team Building (Xactly)
It’s almost impossible to escape a sports reference here. Blogger Greg Pisacane suggests looking at the arena of World Cup Soccer for more about how to build a better team. Hint: growing your business to succeed in a new market usually requires more than just continuing as you have been. It usually requires mastering new approaches to take things to the next level.
Make Yourself Contagious (Ability Success Growth)
No, executive coach Elli St. George Godfrey isn’t suggesting you catch a flu and spread it around the office. But as a leader in your company, you can influence the value system and preferred behaviors of those working with you. Godfrey talks a bit more in the BizSugar community about the emotional intelligence this kind of leadership requires.
Create Your Story (Business on Market St.)
When starting your business, you may have thought mainly about profit and loss. But growing your business may require something more. Your marketing can and should be thought of in terms of narrative. Here’s how copywriter Andrew Gordon suggests you approach your brand’s story.
Gather the Right Data…And Know How to Use It (Caffeine, Ramblings and Tech)
We live in a world where there is no shortage of data. But knowing who will be using that data or information, how it will be used and what value it will bring is far more important. Blogger Shea Laughlin suggests making a plan so that you can use the data you collect effectively to measure your company’s growth.
Learn to Use Social Media for Your Business (Social Media Fuze)
Like an online presence, social media marketing is something few if any businesses can afford to be without today. And this is especially the case if you plan to hope to grow your business to the next level. In fact, Internet marketer Mary Green has compiled a list of 20 industries that already successfully integrate social media into their marketing approach. And that’s just scratching the surface, Green tells the BizSugar community.
Master the Secrets of Content Marketing (Content Champion)
Using social media to communicate with customers and get feedback is one thing. But you also must learn to leverage channels like Twitter to promote your content on your website and blog. This is how you really put your marketing message to use and start targeting new customers who can help your business grow. Here Loz James shares some basic tips.
Be Open to Online Coupon Marketing and Other Options (Digital Information World)
You may have heard that online coupons and other techniques aren’t as popular as they use to be. Tell that to Amazon, which now seems poised to enter the market too. Here blogger Irfan Ahmad shares an infographic on the power of online coupons. And we see some further discussion in the BizSugar community on the topic.
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Thanks for including out Two Therapists Talking video. You are absolutely correct. I spent 25 years in business and have an MBA in addition to my Masters in Marriage and Family Therapy. The bottom line is that systems are systems – whether they are family systems or business systems. We too often forget to apply what we know about one to the other.
Hi, thank you for mentioning Social Media Fuze in your article. There are so many other industries including social media successfully outside of the 20 I wrote about. If companies are at all holding back all they need to do is check out their topic on each of the large platforms, they’ll get a better idea of how their industry is doing.
Hi, thank you for mentioning Business On Market St. and our blog post about the importance of creating a brand narrative. We agree that budding businesses should spend some time in crafting a great narrative for their marketing campaigns.
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Though I’ve used social media for a while, I feel there’s a lot I can still learn. As such, I’ll be reading the above article on the topic to see if there are tips I can glean from it.
Very useful article! As your business grows and matures, it’s easy to lose sight of the practices that worked when you started your business. I will apply to my business and hopefully it will continue to grow.