Often, when I’m stuck for an idea, I take something odd and throw it in a business meeting: Anthropomorphic house plant, giant robot, DNA…
Then, instead of trying to come up with an idea, you’re solving a problem. What is the anthropomorphic houseplant talking about? Is the giant robot manager a good idea? What would DNA tell its employees?
Or, in this case – what might come out of a sled dog team and a sales graph?
