It’s time for another community news and information roundup. This week from our community come some tips on profitability. Many factors go into your business’s profitability and success from marketing to monitoring key metrics. This week we look at these factors and more to help you build more small business success.
Learn the Power of Video (V3 Integrated Marketing)
Video is becoming not only a powerful marketing tool, but an important sales tool as well. Here marketing and digital strategist Shelly Kramer clues us in to how this format can be used even more effectively for your brand.
Use Tools To Spread your Online Presence (Techmania 411)
To obtain profitability, it’s important to first get your business and brand out there. To get you started, explore tools like Signpost. Small Business Trends contributor and tech writer Alex H. Wong looks at how this product works to expand your presence on the Web.
Learn From the Best (Wealthy Gorilla)
While every business is different, you can always learn something from those who have been successful before you. Here entrepreneur and blogger Dan Western gives us an overview of one such success story prompting more discussion in the BizSugar community.
Make Your Marketing More Relevant (Small Biz Daily)Whether communicating through social media or another channel, being relevant is most important. Here business blogger James Wirth gives us some idea of how to get started.
Master Your Social Media Channels (CorpNet)Not all social media channels are the same. Here social media marketer and Small Business Trends contributor Susan Payton gives us a channel by channel review. Learn how Twitter differs from Facebook and other channels and how your message must vary accordingly.
Build More Online Traffic (Smart Marketerz)
If your business is online, than traffic is imperative. Blogger Erik Emanuelli gives these tips for growing your traffic. See these additional comments from the BizSugar community.
Carefully Watch Your Small Business Metrics (Wells Fargo)
Small Business Trends founder Anita Campbell gives us someadvice on how to monitor small business metrics for greater profitability. This two part series of posts will give you an overview of what needs to be monitored and why
Use Customer Personas to Craft Your Message (Basic Blog Tips)
To make your marketing massage on your blog or elsewhere, you must know more about the customers you are talking too. Small business advisor E.J. Dealy has these suggestions for using customer personas to craft a more effective marketing message.
How you price your products and services definitely determines profitability. Small business owner Kaleigh Moore gives us some tips leading to some added discussion in the BizSugar community.
Develop Your Personal Brand (Tweak Your Biz)
Whether you work for a large corporation or a small business, personal brand is important these days. But for small businesses and entrepreneurs it can be especially critical for marketing your business successfully, says Tweak Your Buz founder Niall Devitt.
Your business goes mobile via Shutterstock