There are a few things I understand about media, after being an active member of it for the past 20+ years:
It can only thrive because it understands it’s users.
- Everything it does is based on what it knows about its users.
- It’s constantly gathering insights, trends and habits about its users.
Facebook is the king of social media because it understands the importance of monitoring it’s community and competition. It has to find ways to keep people interested, engaged and active. It is constantly monitoring our attitudes, habits and lifestyles. It does this while we are sleeping or active on the site.
The experiment they just did, could have been handled better and with more respect – but it wasn’t.
If they choose to continue their research and discovery (which they will), I suspect they will handle it better. But if you don’t want to be in a petri dish, then best to get off social media, particularly Facebook.
How could they have handled it differently and still gotten the feedback they needed?
Facebook experiment to see if tweaking emotional content of news feeds impacted emotions of posting. How dodgy?http://t.co/yJykrjBKWG
— Steve Read (@steve_read) June 28, 2014
Their policy page is comprehensive and worded as such and it would be difficult to win a class action suit because it’s all in the interpretation.
Many are choosing to opt out of Facebook. That is a choice that can work really well for people. But, if you use it right, set all your settings, and accept what goes with the territory it can be an incredible resource, as well as fun and productive.
— marc blank-settle (@MarcSettle) June 28, 2014
Great question. It’s sort of addictive, vicarious and very entertaining, not to mention the most immediate, viral way to spread important information and get feedback.
— Brian Banks (@BrianBanks) June 28, 2014
Welcome to the Surveillance Economy.
— Cole Peters (@cole_peters) June 29, 2014
Facebook is NOT required. It’s totally optional and voluntary, so if you don’t want to be under social surveillance, best to log off and not participate.
@BridgetCarey they are getting so big they think they can do what ever they want, just like government
— Vic Bronkhorst (@vicbronkhorst) June 30, 2014
— Julian Smith (@Julianwrites) June 28, 2014
We are products and so are all our customers really. We are tapped for all kinds of reasons. It’s up to us to build relationships where we see mutual value.
@malefemme It’s mainly to manipulate you into buying things advertisers want you to. You are the product
— Quarries & Corridors (@quarridors) June 28, 2014
Sales manipulation is always going to exist. We need to qualify, vet and make sure we know who we are doing business with. Most of the manipulation like that is transparent.
— Zoey Goetsch (@ZoeyGoetsch) June 30, 2014
It may be disturbing, but hardly unexpected.
— Carrie Creamer RMT (@CarrieCreamerMT) July 4, 2014
Yes we do, and it starts and ends with you. You can choose not to be on Facebook, or friend people, or create a page that reflects your values, standards and etiquette.
What do you think about the latest activities of Facebook and this Facebook experiment?
Computer Experiment Photo via Shutterstock
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