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How to Find Perfect Experts to Interview on Your Website

find experts to interview

Featuring niche influencers on your business website has quite a few important benefits:

You’d be surprised how many of those busy people would be willing to contribute to your website. Because every opportunity to get featured works well for their branding (there simply cannot be too much publicity right?) But where do you start? How do you find experts with original insights in your industry that will also be willing to take that relationship to a new level?

Over time, using trial and error, you will discover and perfect your own methods. But to help illustrate the general idea, I’ll break the process down here.

How to Find Experts to Interview

Start on websites you are reading regularly. Write them down, and then move on to related sites where those you’ve identified have contributed, or people who have contributed for them. Find out where they have been commenting and reading, or check out their public social media accounts to find out where they are sharing content from.

find experts to interviewThe following tools can help expand your search if you have a specific article idea you need a professional insight into, or if you’re stuck looking for some fresh ideas for your website:

Crafting The Perfect Approach

Using the tools above, create an “outreach” plan that will accomplish your goals:

find experts to interview

Make a little list of details for each influencer in a spreadsheet:

Some people wait to gather these details until after they have made contact, but it’s more useful to have it on hand. Besides, if they say no initially, they might say yes in the future to something else like becoming a regular columnist. Having those details will come in handy.

Make Your First Step Sweet and Short

Niche micro-celebrities get a lot of requests, mail and feedback. Many will take the time to skim emails and, if the messages are too long, they may be deleted or put aside. Your job is to give those influcenrs relevant information as succinctly as possible. Your message to them should be between 3 and 4 sentences long. Short, very well personalized, sentences work best.

Introduce yourself and what you do quickly and include a link to your website. Tell them what you want to interview them about, and have a specific topic in mind. Give them a date and time you are thinking of conducting the interview (unless it’s a written q&a). But tell them you are open to other days that work better for their schedule if necessary. Inviting them for a Twitter interview is another option as well.

Don’t Forget to Follow Up!

Some experts will respond, others won’t. Most will at least provide some kind of follow up, whether it is a yes or a no. If it takes awhile, don’t get discouraged. Remember how many messages these people get on a daily basis. It could take them a while to respond to yours.

Once you get a positive response, you can be less succinct in your communication. Use some of your social media channels to thank them publicly as well. You may also want to work out things like links, projects they want to promote, etc.

find experts to interview


Here’s a quick checklist my old friend and team member Phil Turner [6] helped me with:


To find experts to interview is an involved process – but surprisingly simple.

More importantly, it adds that “influencial voice” to your branding efforts that could really sky rocket your website and social media presence (when done right, as always).

What has worked for you when you’ve needed to find experts to interview?

Interview Concept [7] Photo via Shutterstock, Questions [8] Photo via Shutterstock, Checklist [9] Photo via Shutterstock