If your business uses a Facebook Page  for promotion, there’s a lot more to maintaining your presence on the site than just posting updates.
Maintaining a good Facebook Page includes engaging with the public, responding to comments from your followers, and keeping the site updated with current information. There are caveats to these rules, too, of course.
How can you maximize Facebook for your business? Here are some articles that Small Business Trends has created on the topic. Hopefully, these will be resources for your small business while maximizing Facebook as a marketing and communications tool.
How to Market Your Business on Facebook
This entry helps you manage negative comments on your Facebook Page. There are also helpful apps that allow you to better monitor any Facebook marketing campaign you’re running for your business. Check out these tips and tools for Facebook management  for better engagement with your Facebook following.
For all the things you should be doing on Facebook to better market your business, there are just as many practices to avoid. For instance, don’t ignore comments from your followers. Also, it’s best to use your Facebook page as a place to interact with your customers, not to simply broadcast your latest news. There are other things you should stop doing on Facebook . Read on for details.
The public’s use of Facebook varies based on age and other demographics. Some users are more engaged than others. Before investing too much time and effort in updating your Facebook page, read these reminders on the latest research about Facebook engagement and learn the reasons your message may be getting lost. Then rethink your Facebook engagement  accordingly.
This article discusses tips for increasing the chances people searching for your business on Facebook will find it. Some tips include creating links that direct back to your Page, completing your entire profile, and using your real business name on your Page. If you need to improve your Facebook SEO  look no further for suggestions.
Probably the simplest way to build engagement and traffic to your Facebook Page for your business is to find out what the most popular companies are doing on the site and do the same for yourself. This article on Small Business Trends examines five of the biggest brands on Facebook  and looks at how they do it. These are companies whose “Likes” are in the millions and whose posts garner thousands of responses. Learn their secrets.
Facebook is a great resource for small business owners. It’s a place to learn about the latest trends and to get insightful business advice. And this article suggests 46 small business Facebook pages to follow  in order to get the very best of those resources. Following these Pages geared toward small businesses is also a great way to join the small business community on Facebook making new connections and gaining more exposure for your business in the process.
Everyone’s on Facebook, right? Not true. In fact, the social media site may not be the right fit for your business for a number of reasons. Here are four reasons your brand should avoid Facebook . Is your business among those that would be better off without their own Facebook page?
A great way to attract followers to your Facebook business page is to make it as visually appealing as possible. One way to do that is with a lively and appropriate cover photo. This list gives you 20 ideas for a great Facebook cover photo  (Twitter, Google+, and LinkedIn cover photos, too) on your business Page.
Facebook ads can accomplish different goals for your business. Some ads are designed simply to get more “Likes” on your Page. Other ads can promote your products and others will promote specific posts on your wall. This article helps you navigate through the different ad campaigns you can run for your business on Facebook and identifies the 5 ways to run effective Facebook ads  for your brand.
Facebook apps aren’t all fun and games. There are actually some great apps for your business’ Facebook Page. There’s an app that allows you to post YouTube videos on a tab stuck to your Page and also one to help you aggregate your blog content on Facebook, among others. Here are 6 Facebook apps that small businesses may find useful  for their ongoing social media efforts.
Use this social media calendar template  to create a social media publishing schedule!
Facebook  Photo via Shutterstock