Heat Up Your Summer Sales With These 7 Cool Ideas

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summer retail sale ideas

For many businesses, summer is traditionally a slow month. The heat slows our bodies down (I guess that impacts sales), folks are focused on going away for an annual vacation, children are home from school and people want to leave their offices early and have FUN!

While some businesses thrive during the summer, others dread the 3 months of heat, beach and vacations because their customers attention is even more distracted then it might usually be.

But there are several things you can do to turn up summer sales and look forward to the summer month:

1) Check out Infusionsoft’s “Own Your Summer” campaign. Win prizes (including time with Daymond John) and get free education to help you grow your business even more.

2) Send your customers low cost “summer themed” gifts – just to wish them a great Summer.

3) Have your own weekly “Summer party” – to draw in customers and prospects to your business.

4) Survey your customers so you know which ones are NOT going away during the Summer. Get to know them better and maybe even take your best customers to lunch or provide one for them, for example.

5) Invite prospects (not customers) to your office for breakfast meetups (or lunch or evening networking). Have part of it fun (remember it’s summer) and the other part educational as a soft introduction to your products or services.

6) Use the slow time to educate yourself, freshen up your business operations, get to know your employees better and prepare for the upswing that the Fall Season might bring.

7) Partner with other companies on a referral campaign – they encourage their customers to buy from you and you encourage your customers to buy from them. Make sure you track all the activity.

Summer Photo via Shutterstock

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Small Biz Technology SmallBizTechnology.com is part of the Small Business Trends Publisher Channel, and is all about helping “regular” small business owners – those who are not technically savvy – know what technology they need to boost productivity, save time, save money, increase revenue and boost customer service in their business.

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  1. I like the idea of a summer party, but isn’t a weekly one a bit much? However, I see you have it in quotation marks, so maybe you’re suggesting a mock-up of a summer party or something?