NEW YORK, July 22, 2014 /PRNewswire/ — Shopper2Buyer, the shopper media consultancy within Kinetic Worldwide, the world’s largest planner and buyer of out of home media, is pleased to announce the creation of Destination Directory 2.0, a cutting-edge comprehensive shopper media planning tool that aggregates all U.S. in-store media supplier opportunities.
In contrast to currently available media resources, Destination Directory 2.0 offers unprecedented functionality when generating in-store media plans. This proprietary tool can deliver plans for national, market or retailer-specific requests based on thorough consideration of in-store media placement and opportunities within each individual location. The software can instantly generate a variety of in-store paid media scenarios modified to fit actual budgets. Shopper2Buyer can tailor Destination Directory 2.0 on behalf of the advertiser, customizing it for their exclusive vendor partners and rates.
Shopper2Buyer subscribes to Nielsen TD Linx data, a trusted source for store location data across consumer packaged goods advertisers.
“Assessing the value of national, marketing or retailer-specific placement can be challenging,” said Ann McGrath, Group Director of Shopper2Buyer. “Using this tool will provide our advertisers the opportunity to strategically evaluate all in-store media options. Destination Directory 2.0 eliminates the mystique around the shopper media channel, making it more accessible and easier to navigate.”
Shopper2Buyer is a dedicated shopper media consultancy that helps clients optimize their shopper media dollars across multiple touch-points. The New York-based division is a unit within Kinetic Worldwide and like many of the company’s marketing solutions services, gives a unique perspective on shoppers’ behaviors and their media consumption.
Unlike shopper marketing agencies, S2B’s expertise lies in strategic planning, investment and measurement of shopper media. Shopper2Buyer helps marketers reach targeted consumers in the “shopper mindset”, activating touch-points to convert a disproportionate number of shoppers to buyers throughout the shopping journey.
About Kinetic Worldwide
Kinetic is the global leader in planning and buying out of home media, and its mission is to pull forward, and make real, the future possibilities of the world of communication out of home.
Kinetic is a WPP company and part of tenthavenue. Kinetic’s expertise and insight helps deliver solutions for clients that achieve ambitious brand and marketing goals.
In addition to its core business, Kinetic provides wide-ranging specialist expertise through its complementary service divisions including Aviator, Kinetic Active, Target: Health and Hi Rezz. Kinetic employs over 900 professionals across 38 offices worldwide.
SOURCE Kinetic Worldwide