It’s August. It’s hot and sales might even be down for some of you. However, you and I know the holiday sales season is coming soon. The time to get your website ready for Christmas is not November 1st – it’s now.
Your mobile strategy, website, online marketing, customer delight, shipping, SEO and so much more must be dialed in. And Nikole Haiar, Director, Marketing Campaigns & Programs at Hostway Services, Inc. shares some advice below on how to accomplish that.
The holiday season might seem distant today, but for eCommerce merchants, there’s no time like the present to get prepared for the annual rush. The peak selling season can be a stressful time for online merchants who are scrambling to get products to customers as quickly as possible. That’s why it’s a good idea to take stock of your eCommerce operation now to make sure you’ll be prepared when the shopping season is in full swing.
Planning infrastructure needs, considering platform upgrades, testing your system for weaknesses – these activities are easier to conduct during a slower time than at the height of cyber shopping season. Below are five tips to help you get started.
Evaluate Your Site
Most eCommerce stores start out small and then grow as the merchant builds a customer base. Have you outgrown your site?
Now is a good time to take a critical look, evaluating your online store against competitors:
- Is your site optimized for mobile shopping?
- Does it have a professional look and feel?
- Is the layout intuitive?
- Do you provide images of all your products to entice potential buyers?
These are important questions to consider when preparing for the upcoming eCommerce season.
Check Out Your Shopping Cart
These days, a basic shopping cart may not be enough to keep customers in your store. Consumers increasingly expect greater levels of personalization and a streamlined check-out experience.
If your shopping cart software fails to deliver, you could be losing sales:
- Does your cart display items, order status and extras like reviews, product ratings, images and discount offers?
- Are you making it as easy as possible for customers to buy?
If not, now is a good time to upgrade your cart.
Assess Your Payment Options
Are you still asking customers to pay using PayPal only, or restricting credit card acceptance to a single brand? If so, you may be missing out on a lot of sales.
You might want to consider opening a merchant account so you can securely and automatically handle online transactions. With the right merchant account integrated into your eCommerce store, you can safely accept all major credit cards.
Keep Your Store Safe
Hacking is on the rise, and consumers are edgy about trusting merchants with their vital account information in light of recent headlines about big retailers experiencing data breaches.
If you have a secure sockets layer (SSL) certificate for your site, it lets customers know their information will be encrypted before transmission, which can improve their confidence level. Keep any potential purchases with your business. Add PCI compliance capabilities to follow regulations on the transmission of payment-card data, and avoid attracting negative attention from regulators.
Make Sure Your Store Can Handle Traffic Spikes
The eCommerce shopping season kicks off in earnest on Cyber Monday, which will fall on December 1st in 2014. It would be great to get a huge influx of customers on that day and a steady stream for the remainder of the holiday season…unless your infrastructure can’t handle the load.
That’s why it’s absolutely critical to be able to scale up resources quickly to meet emerging demand. Ideally, you want to be able to scale back down just as easily once the rush is over. If your hosting partner doesn’t allow this – it’s time to find one that does.
Even though it’s the busiest time of the year, eCommerce merchants often look forward to peak shopping time. It’s exciting to build relationships with new suppliers and customers while also renewing ties with existing contacts.
But before peak cyber shopping time gets here, it makes sense to prepare for the holiday shopper stampede – and there’s no time like the present.
Republished by permission. Original here.
Holiday Photo via Shutterstock
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