If you are going to rate the impact of social networks on search engine ranking, you’ll find that one social channel will always come out on top. That channel is Google Plus.
Sure, Google Plus may not be as popular as Facebook or Twitter. But don’t let that fact discourage you from using Google Plus in your business. After all, you just can’t ignore a social network that was created by Google.
As a result, more and more business are trying to figure out how best to leverage Google Plus in their networking, branding a marketing. Here are a number of Small Business Trends articles you can use to learn more.
Resources on How to Use Google Plus
5 Reasons You Can No Longer Afford to Ignore Google Plus
Your friends may not be connected to Google Plus but future customers could be. Outside of contacts, Google Plus is one solid addition to your SEO strategy and can help you get your business noticed above the rest. This article about reasons you cannot ignore Google Plus also discusses the benefits of Google Authorship.
How to Create a Google Plus Page for Your Small Business
Creating a page for your small business on Google Plus is just about as easy as it is on any other social network. This Google Plus Page guide will help you through the initial steps of the process. In no time, you’ll be up and running and looking for Circles to join.
10 Google Plus Plugins for WordPress
Whether you’re just getting started with a Google Plus Business Page or already have one, you may want to connect that page and its activity to your WordPress site too. These Google Plus plugins allow you to automatically post your Google Plus updates right to your website.
5 Secrets of a Google Plus Marketing Ninja
Google Plus has a lot of features that help you broadcast your updates to the right people. These tactics also help increase engagement on your posts as well as keep your older posts organized. Here are the secrets of a Google Plus marketing ninja.
4 Steps To Improve Your Google Plus Profile for Business
Your Google Plus page should be a reflection of you and your business. These four very simple steps to improve your Google Plus profile and spruce up your page, giving it a professional look and feel, will definitely get you started.
3 Steps To Franchise Success in Google Plus Local
Google Plus Local is a great resource for getting your local franchise business noticed on the Web. This comprehensive Google Plus Local franchise guide covers what any local franchise owner must do to verify their listings on Google Plus. The guide also offers tips for quality updates to your page.
Google Local Plus “101″ Primer With Local Search Expert Mike Blumenthal
Want to learn Google Local Plus inside and out? Then you should learn from none other than well-known local search expert Mike Blumenthal. Here is his Google Local Plus “101” primer guide.
5 Reasons Google Plus Is Worth It For SMBs
Google Hangouts is one more reason why Google Plus should be a go-to social network for small businesses. This listing explains why Hangouts and other features make Google Plus an ideal option for your small business.
How To Merge Your Google Plus Local and Business Pages
If you’re more familiar with Google Plus and have been using it for your business, did you know you can link activity on your Local and Business pages? This guide to merge your Google Plus Local and Business Pages will certainly help cut down on the time you’ll have to spend in the future constantly updating both pages.
How to Use Google Plus Hangouts For Business
As we said earlier, Google Plus Hangouts is an excellent business tool. It lets you hold conference calls and talk with your Google Plus Circles without the hassle of looking for an external chat messenger. The more this tool is used, the more people are learning the benefits of it. Here are a few ways Google Plus Hangouts can benefit your small business.
Use this social media calendar template to create a social media publishing schedule!
Google Photo via Shutterstock
Aira Bongco
They said that Google Plus is essential for ranking. It is like these social shares weigh more than those shares on Facebook and Twitter. I guess it has something to do with Google owning it.
Enviro-Equipment, Inc.
Honestly, instead of writing a post about all the articles you’ve written concerning Google+, I would’ve much preferred to see one more articles highlighting the best and most boring aspects of those articles with links to each. I took one look at all these articles and said to myself, “Who has time to read all of them? I don’t”.
Shawn Hessinger
So, Ken, you want us to respond by telling you which of our articles aren’t worth your time? LOL I’m trying to picture how I’d write that article and still keep my job. 🙂
Enviro-Equipment, Inc.
No, I was just trying to say that as a busy small business owner, it would be easier to browse through the most important ‘Tidbits’ or tips within the articles rather than have to read through all of them.
Incidentally, since we started working out for Google+ account a year ago, we’ve definitely seen improved traffic to our website via our Google+ page so for what it’s worth, Using using this social media platform definitely has its advantages over, say, Facebook or Twitter. At least in our industry.
Peter G.
I’m sorry Enviro, but I have to agree with Shawn on this one.
Look at all the quality in this single post alone!! I can’t believe that even though you’ve found Google Plus to be very beneficial to your business, as a small business owner, that you’d critique it as a “waste of time.”
Obviously, many of us website owners are limited with our time, and I understand that completely. But having to research other quality content in order to improve our very own business, and help leverage it to an even higher degree, is just as important, if not more than using that time to write another blog post or page.
Nonetheless, I just want to point out, that by simply looking at the article from a wider perspective, you can immediately tell by his headlines, what may be of importance to you, and what may not be:
-“10 Google Plus Plugins”
-“Creating a Google Plus Page”
-“Improving your Profile”
-“How to utilize Hangouts”
Ultimately, it’s an excellent layout of an article, and something I figured you should consider when reading other articles or posts as well, as many people fail to use this effective technique for us readers to help us save time.
That’s all!
Thanks,
Pete
Very helpful and useful post. Simple, clean and to the point, I like it. .Thank you for sharing this Shawn
I have learned a lot from this. I do use G+ but not to its full potential.
I now have some more to do on my Google+ pages.
Xavier Major
I think this is a waste of efforts because Google + will be gone within the next 3-5 years.
James Villamor
If it does (gone in 3-5 years), I strongly feel that another dog with the same collar will rise from the ashes.