Pinterest can be a powerful marketing tool, particularly for visual brands. But there are some types of images that lead to more engagement, clicks, and purchases than others.
An infographic released by Ripen Ecommerce outlines some of the most successful types of images on the site.
For instance, the infographic suggests that:
- Lighter images are repinned 20 percent more often than dark images.
- Brand images without faces receive 23 percent more repins than those including faces.
- Tall images are shared 67 percent more than short images.
The information that goes along with these images can be just as important. For example:
- Pins that have a price attached to them have a 36 percent higher chance of being liked.
- Pins that include a description of about 200-300 characters are shared 57 percent more than pins with longer or shorter descriptions.
- Descriptions that include calls to action lead to 80 percent more engagement than those without.
So if you’re an eCommerce company, using this information allows you to potentially choose images that amplify your reach on Pinterest. When you know what types of images customers look for while browsing the social site, you can better tailor your content to those expectations.
Posting taller, lighter images without faces, for example, will probably bring you better engagement and greater reach when seeking to connect with more on Pinterest’s millions of users.
Something as simple as including a price or a call to action can have a dramatic effect on the social engagement you’ll see with your brand or business. So why wouldn’t you use that information to your advantage?
Compared to other social sites like Facebook and Twitter, Pinterest is even more successful at turning followers into buyers, according to the research from Ripen Ecommerce. This is likely due, at least in part, to the highly visual nature of the site. In addition, many of Pinterest’s users are already looking for particular types of items.
Pinterest’s reach continues to increase as well. According to the infographic, more than 22% of Americans use Pinterest at least once per month. Just 12 percent used it that often in 2012.
But as users increase, so does the amount of content on the site – so it’s even more important to make your photos stand out from the rest.