Attention local business owners – it’s high time to learn how you can make your company website more visible in the local search results.
Even though local search has been around for some time now, many local business are sorely lacking in this area of online marketing. True, it is not an easy process. Each local search engine has different requirements for claiming listings and a different set of rules as to what you can and cannot do in updating and optimizing your local profiles.
The folks at OptiLocal have put together this visual guide to help local businesses learn how to rule the local search results. It covers topics such as, Google+ local page optimization, do’s and don’ts regarding citations, getting the right kind of reviews, and on-site optimization for local to name a few.
[Click image for full size version]
Local Photo via Shutterstock
Aira Bongco
It is so obvious yet so many people forget about it. They think that they have to go through hoops just to get noticed when all they have to do is localized their marketing.
Excellent Infographic and detailed information! As “obvious” as portions of this may seem to some folks,
there’s a lot of work in there many SEO companies miss when helping clients — so imagine how much is missed by small businesses trying to do it on their own. Great job OptiLocal and thanks for posting David.
This is a great infographic – thanks to Optilocal for creating it Im confused though.. It says “Don’t pay for links,” yet Optilocal offers paid link-building services on their site.. Where is that fine line we all want to balance on?
Anita Campbell
Jeff, link building services are not the same as buying links.
Like any other kind of services, link building is about creating and delivering strategies and tactics. In this case, it’s about strategies and tactics to attract and build links.
By being creative, there are tons of ways to attract and build links.
Think creativity, not a purchase price. Buying links is an entirely different animal.
– Anita