An overview of current social media channels with advice on how to choose the right one for your business.
I did it again. I said that I wouldn’t and I did it anyway. I lost focus. It wasn’t obvious at first, just Tweeting a little here, Facebooking there. Oh, and then there’s Google Plus and Hangouts — I mean you just have to do Hangouts, right? Wrong!
I was doing everything and getting nothing in return. You know the drill. You decide on a marketing strategy, you start implementing it and then you see a webinar or a blog post or some guru out there telling you that if you’re not using this social media strategy, you are missing out.
And the next thing you know, you have diluted your energy, your marketing message and what you’ve really missed out on are the results you’ve committed to.
Well — NEVER Again!
If this sounds like you, then you’re going want to rush out and grab a copy of Social Media Overload: Simple Social Media Strategies For Overwhelmed and Time Deprived Businesses by Corey Perlman (@CoreyPerlman).
I received a review copy just the other day and let me tell you, I tore into it immediately. It seems that Corey and I share a commitment to overwhelmed small business owners and I can’t wait to see what he’s recommending in the ways of helping small businesses choose and use the right social media tools.
Perlman is a speaker, consultant social media expert and the author of the best selling eBoot Camp. He is also the CEO of eBoot Camp, a company that manages social media accounts for companies. He travels the globe speaking about and helping businesses overcome social media overload.
You Don’t Have to be on EVERY Social Media Tool — AMEN to That!
As soon as I read this snippet from the back cover, I had become a Corey Perlman fan:
“You don’t have to be on any social media site without a clear direction or purpose.”
This book will help you:
- Determine which sites are right for your business, so you can ignore the rest.
- Avoid website mistakes that are costing you business.
- Attract more prospects by outperforming your competition on Google.
- Stay top-of-mind with prospects using content marketing.
- Strengthen customer relationships and earn referrals using Facebook and LinkedIn.
There are nine total sections in this book with short chapters inside each one:
- Aim Before You Fire — you know the drill, set goals and fish where your customers are.
- Generate Leads – here he covers advertising, organic search and networking.
- Build Credibility – how to use your online image to build credibility.
- Stay top of Mind – how to use email, blogging and social media.
- From Social Media to Sweet Spot – where does the sale really happen? That’s where you want to drive your customers.
- Build Stronger Relationships with Your Customers – use social media tools to build and maintain relationships and not just sales.
- Turn Your Customers into Your Sales Force – how to build recommendations and referrals.
- All Star Line-Up of Guest Authors — here, Perlman has pulled together several subject matter experts to help you better understand key online marketing tools and how to use them to your advantage.
- Do or Do Not — There is No Try — this is the final chapter and serves to give you the jump start you need to get moving.
What You Will NOT Find in Social Media Overload
This is not a detailed how-to book. Perlman’s mission is clear and he sticks to it. His purpose is to give you a variety of contexts inside of which you might see yourself and which strategies would work best for your business.
But that doesn’t mean that there isn’t any snappy how-to advice included. Each chapter contains a couple “Best Practice” tips that are truly sneaky and juicy. Here’s one I really liked from the chapter on LinkedIn:
“Update your profile daily: the idea is simple. When you go to LinkedIn, you’ll notice that they post updates from people in your network. So if you’re in “buy” mode for what they offer, they will pop up on your screen.”
So Perlman recommends that you update your profile and be one of those updates on your prospects screen. He says it doesn’t have to be a big thing, just enough to get attention.
I can tell you that I added a new “role” inside of my business that showed up as a new position and, my oh my, did I get a ton of email congratulating me! I’m not sure if I would do it daily, but I think it’s an awesome tip for sure.
What Will You Do?
With a title like Social Media Overload, and a promise to simplify your social media marketing, you will have to be careful. Don’t fall into the trap of doing it all.
Perlman gives you lots of insights for each social media tool and the decision will be up to you as to which social media tools you will ultimately choose for yourself and your business.
Just remember, unlike other authors, Perlman doesn’t want you to do everything he says – just what works for you.
That is one of the problems with social media. While it is helpful – it can be too much to handle.
That is so true.
Choosing the right social media for your business and then targeting the right set of users is a must for results, otherwise it will be like firing in the dark you may hit the target but the probability is very low.