Whether you sell products online or run a local business, boosting your online presence is essential. Our community has been discussing the importance of online marketing recently. So we collected posts from some top small business blogs and communities that offer tips for improving your company’s presence online. Enjoy ten of these tips in this week’s Small Business Trends Community News and Information Roundup.
Build Your Reputation
(Entwine Creative Group)
For a business or brand, making a great first impression remains crucial. So you have to build a reputation for your business and make sure that all your efforts align with the image you want to create. Content marketing can be a great way to create such a reputation. Kelli Law explains why in this post from Entwine Creative Group.
Stand Out From the Rest
Your company is using mobile and online platforms to reach customers. Great, but so are plenty of other companies. So how do you make your web presence stand out from all the others out there? Rebekah Radice outlines ten strategies for differentiating your small business presence online in this post .
Pay Attention to Feedback
The internet has not only changed the way businesses reach customers, but it has also changed the ways customers can reach businesses. Online reviews have helped customers stay informed and have helped companies build their reputations online. But reviews don’t need to be positive to be beneficial for businesses. Small Business Trends founder Anita Campbell writes in this article for Inc.com about how negative reviews can actually help your business once in awhile. See the full post here .
Consider Creating a Mobile App
More and more consumers are going mobile. Having a mobile app is not the only way your company can reach mobile customers, but it’s definitely worth considering. In this CorpNet post, Nellie Akalp reviews some of the ways mobile apps can boost small businesses efforts to reach more consumers .
Leverage the Power of YouTube
(Basic Blog Tips)
YouTube is now bigger than Facebook, according to some recent research. And the platform can do wonders for your business if you use it to your advantage. Some members of the BizSugar community discuss the power of YouTube here . And you can read more about the platform’s benefits, along with some tips and a video, in Ileane Smith’s post on Basic Blog Tips .
If your business has a Facebook page, you’ve likely been frustrated by some of the changes the site has made that affect reach and engagement. But there are ways to improve both as discussed in the comment section of this BizSugar post . Here Nwosu Mavtrevor shares some ideas that can increase your engagement on Facebook  regardless of restrictions.
Get Readers to Share Your Content
(Universal Blogging Tips)
So you’ve started a blog, but you’re just not getting much interaction from readers. What do you do? Getting readers to share your content can drastically improve traffic and reader interaction, as discussed here on BizSugar . In this Universal Blogging Tips post, Nikhil Ganotra collects some tips from blogging experts about how to get content shared by your readers .
Lower Your Bounce Rate
If you have an ecommerce store, you have to pay attention to your website statistics. Bounce rate is one statistic you should be familiar with, since it shows how often people leave your site without buying or visiting other pages. If you can find ways to lower your bounce rate, you’re more likely to increase sales. Katey Ferenzi shares some tips and a video on this subject on the Bigcommerce Blog .
Grow Your Social Media Presence
Whether you have a blog, an online shop, or another type of business website, you can likely benefit from using social media. But growing a social media presence takes time, as some BizSugar users discuss here . There are some proven methods to doing for improving that presence. Chad Egeland of Social 360 shared nine tips for growing a social media presence  the right way.
Know What Tips to Avoid
Social media can undoubtedly be a powerful tool for businesses. But with so many tips on how to use each platform, how do you know which advice is helpful and which tips could harm your business? This list from Siena Witte of LocBox outlines some of the social media tips business owners are better off ignoring .
Working mobile  photo via Shutterstock