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Why Your Company Should Be Using Responsive Design

using responsive design

Is your website or e-commerce site using responsive design [1]? If not, now’s the time to make a change.

An increasing amount of Internet traffic is coming from mobile devices such as tablets and smartphones. Not only are users doing social networking, checking and sending email, and surfing the web on mobiles; they are also making more purchases from these devices.

However, conventional web designs rarely account for the small screen sizes and different ways people use mobile devices. Responsive design corrects for these issues. It makes websites more functional and attractive whether visitors access them on desktops, tablets, or smartphones.

Benefits of Responsive Design

Adding responsive design to an e-commerce site is a wise investment for businesses of any size and in every industry. When a site readily accommodates any screen size, the benefits are:

How Responsive Design Works and Why it’s Important

Modern websites need to accommodate users of a variety of devices [2], says Google. Although traditional websites may appear on mobile screens, they often do so at such small sizes that users must manually expand content to find what they need.

If you have responsive design [1], your website becomes capable of automatically retracting and expanding according to the screen size of the computer, tablet, or smartphone being used.  See image above for examples.

According to recent analytics, the average website received 40 percent [3] of its traffic from mobile users in 2013. This number had doubled since the year before.  It seems only likely to increase into the future. With more than 60 percent of mobile users in the United States currently carrying smartphones, these devices are fast becoming the primary method of Internet usage.

Considerations for Implementing Responsive Design

As companies make the transition from traditional to responsive websites, they often do so over several stages. Stages go from (1) contemplation, to (2) implementation, to (3) evaluation. Along the way, they use several considerations to guide their decisions:

Which Type of Responsive Design is Right for Your Site?

According to [4] DigiTech Web Design, deciding how to include responsive design in your website “depends on multiple factors, including your website’s unique characteristics, staffing capabilities, how much time you have, and your budget.”

These details help businesses choose between one or more of the prevailing responsive design adoption techniques, including:



Once you’ve decided on an approach, using responsive design will likely pay out dividends in increased traffic, happier customers, and a healthier bottom line.

Will you be a “leader of the pack” among your competitors in incorporating responsive design?

Remix of responsive design illustration [5] by Shutterstock