GENCO Marketplace and SnapRetail Partner to Provide Affordable Digital Marketing to Retailers and Innovative Offering to Secondary Marketplace

PITTSBURGH, Sept. 17, 2014 /PRNewswire/ — America’s largest wholesaler of retail returns, GENCO Marketplace (GMP), has partnered with marketing automation provider SnapRetail to offer easy-to-use online marketing to its retailers and resellers.  GENCO Marketplace, a subsidiary of GENCO, provides an extensive assortment of products and services in the secondary market.

“GENCO Marketplace believes retailers and online sellers need to be strong digital marketers to be successful in today’s ever-changing landscape,” said Laurie Barkman, CEO of GENCO Marketplace. “We are partnering with SnapRetail to bring a leading marketing system to our customers.”

GENCO Marketplace’s partnership with SnapRetail is unique in the secondary marketplace. Neil Abramson, Association of Resale Professional (NARTS) Treasurer and CFO of ECI Stores, said “This partnership is innovative in the retailing landscape. GENCO Marketplace is taking the lead among wholesalers in supporting their customers.”

SnapRetail, a Pittsburgh-based software company, helps thousands of independent retailers with their online marketing needs, making it easy to promote their brands through email and social media marketing. Additionally, the company is a top educational resource for independent businesses.

GMP customers will receive special software pricing, access to free educational resources and one-on-one consultations from SnapRetail.

“We’re thrilled that GENCO Marketplace has chosen to partner with us,” said SnapRetail CEO, Ted Teele. “We’re also excited that GMP will be able to help our customers increase their margins with secondary merchandise.”

GENCO Marketplace liquidates more than $2.5 billion of products annually to retailers, online sellers, liquidators, flea marketers, and other entrepreneurs. GMP’s products feature top national brands from the nation’s largest retailers.  Secondary market purchasers are often able to boost their business margins by offering these returned or refurbished products to their customers at great prices.


For more information on GENCO Marketplace, please contact Jeremy Hirsch, VP of Marketing and eCommerce, at 412-820-2246 or email


GENCO Marketplace (GMP) is America’s leading wholesale liquidator of retail store returns. GMP’s liquidation channels include direct sales by the truckload to high-volume buyers and online sales of pallet and multi-pallet lots on the company’s B2B web site – Individual premium items are offered to consumers through the company’s bargain shopping site –

GENCO is the recognized leader in product lifecycle and reverse logistics solutions designed to maximize value and reduce costs. GENCO’s complete range of product lifecycle services include inbound logistics; warehousing & distribution; fulfillment; contract packaging; managed transportation; systems integration; returns processing & disposition; test, repair, refurbishment; product liquidation; and recycling.

Founded in 2010, SnapRetail is a marketing automation solution that focuses exclusively on the needs of independent retailers. Unique features like a drag-and-drop planning calendar, Pinterest support, Instagram integration and thousands of professionally designed and written social media posts and email templates have made SnapRetail the product of choice for thousands of independent retailers. To learn more about SnapRetail, visit


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