Amanda Stillwagon

Amanda Stillwagon As Chief Marketer for Small Business Trends, Amanda oversees online marketing, email marketing and social media marketing for the Small Business Trends group of sites.

13 Reactions

  1. Aira Bongco

    That’s true. Cause when it comes to selling, branding is everything. So if you can increase the retention of your brand in your customer’s minds even by just 5% then they will be more likely to get more sales.

  2. Martin Lindeskog

    How much does it cost you to get one new customer, if you have lost one old customer?

  3. The Bain & Co study you cited was published in 2000, which makes it 14 years old at time of publication, and 16 years old now. Not to mention that the study’s methodology is based on a previous study done 10 years before that, so really we’re dealing with marketing strategies developed from studying customer behaviour in 1990. Actually, if the study was published in 1990, it’s reasonable to assume they had collected the data over a period of time before then, so you’re actually basing this on consumer behaviour from the late 1980s. At this point, do we really want to trust that consumers behave the same now as they did then?

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