Bad reviews aren’t just upsetting. If they give your brand a bad reputation with key customers, it can kill your business. That’s why business owners need to learn to cultivate good reviews and also deal with bad ones when they come. Luckily, we’ve got your back when it comes to managing your online reviews.
We’ve collected some of the finest articles Small Business Trends has run over the years on managing your brand’s reputation online. Here’s a resource you can use to manage the good, the bad and anything in between.
Help for Managing Your Online Reviews
Why Online Reputation Matters to Small Business
Even a small business with a great reputation among its local clientele should be concerned with what people online are saying about it online. Here’s why those online reviews matter  so much despite what could be a glowing local reputation.
Is Your Online Reputation Impacting Your Business?
Believe it or not, your online reputation has a massive impact on your business. This article gives more reasons why a small business – even one with mostly local customers – should be monitoring their online reviews .
4 Steps To Managing Your SMB’s Online Reputation
If you’re ready to take positive steps towards fully managing your online reputation, here is an article that can help you. These four simple steps build and promote your brand online  and show you how to deal with negative criticisms of your business.
How to Handle Bad Online Reviews for Your Small Business
Even the best small businesses are bound to get a negative review online now and then. You can’t please everybody all the time, right? This article provides you with details on what to do and what not to do when your business gets a negative review online .
15 Ways to Avoid Bad Online Reviews
Here’s a list of 15 things any small business can do to avoid getting a negative review online . Even one negative review among many positives can have an unpleasant impact on your business. Luckily, there are steps any business owner can take to ensure they don’t get one in the first place.
How to Turn Around a Bad Online Review Successfully
So you got a bad online review. Lucky for your business, it’s not the end of the world. It all starts with curbing your rage and offering a helping hand to the upset customer. From there, you’ll potentially be able to turn around that bad review  into a positive one.
5 Ways Negative Reviews Are Good For Business
Believe it or not, negative reviews are also beneficial  for your business. A negative review can give you a chance to show off your customer service skills, for example. It is a matter of looking at your business reviews in a different light so that you can turn it around and use them for your benefit.
When To Respond To Negative Reviews (and When Not To)
When you receive a negative review, your initial reaction is to respond quickly. But you may not be able to respond in the right way all the time. Here is an article that discusses when to respond to negative reviews  for the benefit of your online reputation. And it also discusses those times when it’s best to let those angry at the world – and not your business – have their say without a response.
4 Ways to Encourage Online Reviews
Getting bad reviews is upsetting and potentially bad for your business. But it is better than having no reviews at all. You see, when a business doesn’t have any reviews online, it may seem like the business is dead. There are several ways to encourage your customers to leave online reviews  for your business. Their feedback could prove invaluable to your business in the future.
Take the Time to Manage Customer Reviews
There are a growing number of places where your customers could be reviewing your business. It’s important to be monitoring these locations and providing feedback when appropriate. Consult this guide to find out the top review sites and how to manage your responses to those reviews .
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