If you didn’t happen to catch the video stream of the recent Apple event it was kicked-off by an amazing video that set the tone for the event and reminded people, in spectacular fashion, what Apple stands for. Stunning video was used again to debut the iPhone 6 and the long-awaited Apple Watch.
Never has a watch looked so cool, so sexy, and so desirable.
It’s worth noting because Apple’s remarkable success has always been based on a combination of great products and great marketing. The awesome videos used in their presentation were just the latest example of that.
It’s also a good reminder for any small business owner. Regardless of what your product or service is, your success is based on a combination of great product and great marketing. And today, more than ever, great marketing requires video — GREAT video:
If you spend any time looking at the various types of video that business owners currently use to promote their products, you know there’s a big difference between “okay” video and great video. Successful companies, like Apple, don’t settle for “okay” and neither should you. Your product needs to be great, your service needs to be great, your website needs to be great, and your videos need to be great.
One common type of video is The Talking Business Owner. It’s often done with some type of logo or graphics in the background. If you’re ever looking to bore your audience quickly, this is one way to do it. With few exceptions, it lacks the visual interest and creativity required to keep a viewer interested. Not to mention that it’s a bit too “salesy” to watch and listen to any business owner go on and on about how great their product or service is.
Another common type of video is the PowerPoint presentation converted to video. If you suffered through the majority of PowerPoint presentations, you can attest to the fact that converting them to video doesn’t usually make for a great video.
So, if you want great marketing and great video, do what Steve Jobs did when he was just a small business owner trying to compete with the big guys. Acknowledge what you do really, really well – and seek out and hire others who do the stuff you don’t do really really well…but need to be done really, really well for your business to be successful.
Image: Apple Video Still