7 Awesome Business Tools and How They Can Help You

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Mike Michalowicz, CEO of Provendus Group, swears by the importance of the cloud and writes that there’s virtually no limit to what the cloud can do for businesses.

While there are tons of ways that the cloud can be used to your advantage. The availability of smashing web-based tools is a true blessing. These awesome business tools will allow your small businesses to function and work just as large companies do, only without the large expense.

When you use some good tools, you position yourself just as good as the big boys. Here are some awesome business tools you should consider:

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ShopIntegrator

How would you like it if you could just drop your website into a magic bowl that outputs an eCommerce site for you? ShopIntegrator does just that and more:

• You can convert your existing website into an eCommerce store.
• Get complete set of tools, along with a PCI complaint secure shopping cart.
• Be available for everyone, everywhere, with multiple device compatibility.
• Pick from your choice of payment processes, shipping & tax modules, and even sell digital downloads if you want to.

Clicky

This tool is like a drug. It can even become an addiction where you’ll be guilty of staring at live, streaming numbers all day long. Clicky is a complete analytics tool (even better than Google Analytics in many ways). Clicky gives you all the numbers you need from visitor counts to bounce rates, from spying to Twitter alerts.

Even a small business or a startup can be a data-driven company, as Natalie Issa writes.

• Get complete, detailed analytics on every page of your website.
• Measure interactions from website to social and vice-versa.
• Get a lot more data than what Google Analytics can provide for an affordable price per month.
• To know is to succeed. Continuously work on your website, content, and marketing plan based on rigorous analytics.

PipeDrive

Salesforce is a bulky CRM, which has a lot to offer, and you might not need all of those features. Instead, you should look for something that’s simple, clutter-free, and gets the work done. Think PipeDrive.

PipeDrive allows you to take a complete look at your pipeline. It’s also a CRM that integrates with Gmail, an awesome visual interface, and just the right dose of features to grow your business. With PipeDrive, you can:

• Effectively manage your sales pipeline.
• Focus on the right deals.
• Integrate with Zapier, Mailchimp, Yesware, QuoteRoller, and many more services.

InfusionSoft

Marketing automation is a dream come true for entrepreneurs. A dream that promises you “automation” for one of the hardest entries on your “to do” list – get clients or customers.

IDC predicts that marketing automation industry is set to reach the $4.8 billion dollar level. Katie Holler of Capterra curated a ton of stats to show how the marketing automation industry is booming. There are at least 211 marketing automation vendors available and the revenue is projected to grow by 60% this year.

So, that brings us to one of the best-known names in marketing automation: Infusionsoft. It’s a robust and complete CRM system that allows you to:

• Get organized.
• Automate your marketing.
• Close sales better.
• Give you tools to sell online.

They also have “kickstart services” to help you get up and running with the tool along with strategic insights to run your business.

Vero

How would you like to be able to send emails like Amazon does? Vero is an email service provider that allows you to send trigger-based emails, transactional emails, and regular commercial/information-based emails. You can:

• Send highly customized emails to your customers.
• Deploy A/B testing for your emails to make better decisions.
• Put automated email campaigns triggered on user behavior to work for your apps and website.
• Integrate with Mixpanel, KissMetrics, and many other services to complete your marketing workflow.

Populr.me

First impressions rule, as they say. In the general scheme of things, it’s hard to make awesome impressions given the clutter that’s a part of your customers’ lives everyday.

Populr came along to change all that. With Populr.me, you can create one-page websites to put up anything you want on those pages to get some focus into your marketing activity. Here are a few ideas using Populr:

• Create specific product or service related pages.
• Build standalone resource pages to help you get more leads.
• Showcase your products and services.
• Create explainer pages.

The point is that you can create any of these or more – but also use visitor engagement metrics to know how users interact with your pages.

PointDrive

We are all in sales, writes Daniel H. Pink in his book To Sell Is Human. Everyone has to sell, but entrepreneurs have to do more. Weather you are a startup founder, a writer, an agency owner, a self-employed professional or the owner of a fast-growing business, you always have a need to sell.

PointDrive helps you pump up the “oomph factor” in your sales pitches and materials:

• With PointDrive, you can create multi-attachment, web-based compilations to make your presentations interactive.
• After you create them, you can easily email or create links to share.
• The presentations look great on any browser or device type.
• Keep a tab on how your customers engage with your material and insights.
• Follow up strategically based on those insights and wow your customers.

What are some of your favorites, that you’d consider awesome business tools?

Tools Photo via Shutterstock

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