Local businesses don’t always utilize online marketing tools as much as online businesses do. But in some ways, it can be just as important for local businesses to take advantage of technology in their marketing efforts.
A report from Google suggests just how important mobile technology has made concepts like SEO for local businesses too. The report states that 50 percent of people who do local searches on a smartphone visit a store from that search within a day. And 34 percent of tablet and desktop users will also visit a store within a day of searching it online.
This means that local businesses that take the time to optimize their sites for local searches can see improvements almost immediately.
Online shopping is certainly more convenient in some instances. But many shoppers still prefer to shop in stores, particularly if they know the store will have the items they’re looking for.
Russell Wallace, CEO of online marketing company 29 Prime tells Business News Daily:
“Consumers still recognize advantages to shopping in-store as opposed to online. In order for potential customers to know that you even offer such values, however, they first have to know your business is an option by seeing its information in their search results. That’s where SEO comes in and makes sure that consumers know that your local business provides benefits that matter to them.”
To improve the SEO for your local business’s website, make sure the site mentions the types of items you sell and your town or area along with your specific location. You might even consider making a small investment in an SEO specialist or firm. Given the data, return on this investment could be quite rapid indeed. Wallace says:
“Online local searching undeniably plays a big role in assisting the consumer’s decision making process, leading them to buy products and choose one business over another. It’s not only smart to lead the pack when it comes to SEO for local searches, it’s a modern-day requirement for business growth.”
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