Why Your Local Business Really Needs to Focus on SEO





Local businesses don’t always utilize online marketing tools as much as online businesses do. But in some ways, it can be just as important for local businesses to take advantage of technology in their marketing efforts.

A report from Google suggests just how important mobile technology has made concepts like SEO for local businesses too. The report states that 50 percent of people who do local searches on a smartphone visit a store from that search within a day. And 34 percent of tablet and desktop users will also visit a store within a day of searching it online.

This means that local businesses that take the time to optimize their sites for local searches can see improvements almost immediately.

Online shopping is certainly more convenient in some instances. But many shoppers still prefer to shop in stores, particularly if they know the store will have the items they’re looking for.

Russell Wallace, CEO of online marketing company 29 Prime tells Business News Daily:

“Consumers still recognize advantages to shopping in-store as opposed to online. In order for potential customers to know that you even offer such values, however, they first have to know your business is an option by seeing its information in their search results. That’s where SEO comes in and makes sure that consumers know that your local business provides benefits that matter to them.”

To improve the SEO for your local business’s website, make sure the site mentions the types of items you sell and your town or area along with your specific location. You might even consider making a small investment in an SEO specialist or firm. Given the data, return on this investment could be quite rapid indeed. Wallace says:

“Online local searching undeniably plays a big role in assisting the consumer’s decision making process, leading them to buy products and choose one business over another. It’s not only smart to lead the pack when it comes to SEO for local searches, it’s a modern-day requirement for business growth.”

Focus Photo via Shutterstock

11 Comments ▼

Annie Pilon


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

11 Reactions

  1. SEO is really important. I agree with the points made. I would just add the caution to not build your site with SEO in mind, build it with customers in mind.

    • I agree. I think that is the part of SEO that a lot of people don’t think about. The whole point of it is to make it easier for customers to find your site, so you have to put yourself in their shoes.

  2. Well SEO’s a great medium, not just for big businesses, but also for small or local businesses. Who can actually prosper if proper & relevant information are floated through this channel.

  3. Before venturing into the global market, it is important to test your competence in the local market first. I believe your most ideal customers are the people in your locality – considering the distance. And I agree with Wallace, it is the modern-day requirement for business growth.

  4. I really believe that the key to local business is to build optimization into everything you do on the web. This is not a one time deal either, it is by necessity an ongoing job. Different types of local business are affected by many factors in terms of what they can effectively utilize to promote themselves on the web. It is really an individul thing, that is, knowing what you need and do not need for a particular business.

  5. Doing Local SEO is not enough… Mobilize your efforts in numerous iSO and browsers. We can help you with your existing desktop to mobile or create an additional mobile addon or create a mobile website independant of your current desktop website.

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