Creating a video is a great way to showcase your business or service. The time and effort you put into this marketing material can really pay off — if people watch it. So how do you tap into the power of social sharing online?
To find out, we asked nine members of Young Entrepreneur Council (YEC) the following:
“What is one tip you have for getting more social sharing and views on business videos?”
Here’s what YEC community members had to say:
1. Use Three Cameras and a Good Editor
“Of course you want a snappy title to generate views, but the simple touch of having different camera angles and a smart editor makes a world of difference. This could be the difference between someone watching your video for 30 seconds versus three minutes.” ~ Rob Fulton, Exponential Black
2. Be Informative
“Remember, most people share not to help you so much as to help themselves. So, how can you make people share your video in their own best interests? Make it informative and helpful. If the video has good insights and information, and the person can help their followers by sharing, they’re likely to “be the hero” and share it with others.” ~ Andy Karuza, Gossip App
3. Cultivate Community
“If you haven’t built up a community, don’t expect anyone to care unless you pay for it. Even then, it won’t get much. Build an online community around your niche. It will help you in the long term. Note: When creating a video, make sure that it grabs the attention of the viewer every 3-5 seconds. We have short attention spans and get distracted easily.” ~ John Rampton, Host
4. Highlight Your Expertise
“You’ve made a video about your business, which means you have a target audience in mind and an attention grabbing idea behind the effort. What else would they find useful? Provide actionable insight to their issues so that when they come across your content, they will be more likely to share it with others and spread positive feedback.” ~ Stanley Meytin, True Film Production
5. Keep It Brief
“In most cases, your video should never be longer than a few minutes. Get to the point quickly and immediately show the value your video will provide. If you can’t cover everything in one video, create a series.” ~ Andrew Schrage, Money Crashers Personal Finance
6. Promote Your Video
“The best way to get more social sharing and views on a business video is to promote it. Many businesses focus on content creation so much that they forget about content promotion. If people aren’t aware that your video exists, they can’t share it. Get creative: Share it during Twitter chats and share with your strategic partners, but — and this is important — explicitly ask your social network to share it.” ~ Sean Kelly, HUMAN
7. Be Interesting
“Make it interesting. There’s no substitution for great content. One way we’ve done this is through variable data in video. A company called Switch Merge came up with this technology and we love it.” ~ Justin Gray, LeadMD
8. Feature Concise and Clear Benefit Statements
“The end user wants to know “What’s in it for me?” in order to watch and share your video. So make sure you clearly outline that.” ~ Daniel Wesley, DebtConsolidation.com
9. Add Pre-Made Sharing Links
“Though YouTube already makes it easy for you to share a video you just watched, as a viewer I might also turn to the description section to learn more about the video and then share it with a quote from that description. Use services such as Click to Tweet to get your audience to share your video more often and watch your views count climb.” ~ Firas Kittaneh, Amerisleep
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Good editing is the difference between an ordinary video and a well made one. But also the content must be so valuable that it worth sharing.
I think it helps by making the video interesting. Not interesting in terms oi shots or music but useful and engaging.
The key is really in the community. You cannot become successful if you don’t have a community of loyal supporters.