How often do you find yourself craving a home cooked meal, but without the time and energy to shop for and prep all those ingredients? Well now, there’s a startup that wants to take over that part of the process, so you can just focus on cooking and eating.
Blue Apron is a New York based startup, and one of several meal kit delivery services, that takes care of the shopping, sorting, washing and prepping. Customers start by going online to browse recipes and choose one they like. The company then delivers the ingredients directly to them. Co-founder and CEO Matt Salzberg explained the service to Inc:
“The idea came out of a need my co-founders and I had in our own lives. Our customers love sitting back and letting us do the grocery shopping for them. They know they’re going to get home and there’s going to be everything they need to create a fresh, delicious meal.”
But Blue Apron isn’t the only startup of this kind that has burst onto the scene in recent years. Other meal kit delivery services like Gathered Table and Plated also offer certain meal prep and delivery services. And of course there are grocery delivery services like Amazon Fresh. But these meal kit services go even further when it comes to convenience.
In an era where consumers put an increasing amount of stock in convenience, it’s not surprising that companies are jumping on this kind of idea. So far, Blue Apron has built a subscriber base that purchases more than $600,000 of meals a month. So it seems that consumers are appreciative of the idea as well.
Since an increasing number of people are both shopping and finding recipes online, this seems like the next natural step. If people can find recipes and buy ingredients without leaving their homes, then it makes sense to offer everything customers need to create a gourmet meal in one place, too.
Blue Apron and many of the other meal kit delivery services currently focus more on upscale ingredients and dishes. Many have specific delivery areas. But it’s entirely possible that both the service areas and food variety of these services will increase over time. Soon, everyone could be enjoying home cooked meals without ever having to set foot in a grocery store.
Image: Blue Apron