LONDON, Oct. 22, 2014 /PRNewswire/ — ReachLocal today formally launched in the UK its ReachEdge total digital marketing system for small and medium sized businesses (SMEs). This integrated marketing solution, which previously launched in the U.S., Canada and Australia, combines lead management, marketing automation, campaign analysis, responsive website design and a mobile app into a single package that helps SMEs take complete control of their digital marketing processes. Plus, with ReachEdge, companies can see how many leads they are getting by marketing source – whether paid search, organic search, directories, social or direct-to-site – giving them clear line of sight to their digital marketing spend.
Many online leads leave the sales funnel before making a purchase – this happens because businesses can’t properly classify and follow-up on leads before the customer makes a purchase elsewhere. According to Inside Sales, 55% of companies don’t respond to new sales leads at all. The speed with which the ReachEdge platform helps SMEs manage leads, means they can substantially increase conversion rates.
For example, UK customer Blackbox Document Solutions, a printer and copier sales, leasing and maintenance business, has been using ReachSearch (search engine advertising) in combination with ReachEdge to revolutionise the way they get customer leads. By utilizing these ReachLocal services, Blackbox Document Solutions have increased their quality leads by 50% and pushed their conversion rate to over 80%.
Colin Griffin, Managing Director of Blackbox Document Solutions confirmed, “ReachEdge has transformed the way we get quality customer leads and the efficiency at which we are able to manage those leads once received.”
The importance of nurturing leads (for example, timely follow-up with a prospective customer) can’t be underestimated. In fact, businesses that cultivate their leads experience up to 45% more return on investment than those that don’t, according to MarketingSherpa. ReachEdge helps SME owners manage leads, respond quickly to enquiries and maximise the chance of turning them into paying customers.
Benefits to business owners include:
- Being notified of new contacts via their phone, mobile app and email every time someone contacts them;
- Easy follow-up for every lead. Once they classify a contact as a lead the ReachEdge integrated marketing automation software sends a customised email to those leads;
- Ability to review the effectiveness of their marketing activities, so that every marketing pound is spent on the right channel;
- Impressing their visitors with a professionally designed and responsive website that looks beautiful on every device.
ReachEdge also gives business owners access to UK-based ReachLocal marketing experts, who work with them to refine their marketing activities to increase leads and revenue.
Paul Liascos, UK Managing Director at ReachLocal said, “Small and medium sized businesses are the engine room of the UK economy, but it can be challenging for owners to stay on top of everything that needs doing. Acquiring new customers often suffers at the hands of serving those that you already have. ReachEdge is a new tool for the UK that promises to take the headache out of managing leads while also increasing conversion rates and ensuring marketing money is spent where it will work the hardest.”
ReachEdge packages start at only £299 per month, giving SME owners access to the tools and advice needed to make their online marketing as effective as possible, converting more leads into paying customers.
Try out the ReachLocal ‘Marketing Maths Calculator’ to find out where your business is leaking leads in the sales funnel.
ReachLocal, Inc. (NASDAQ: RLOC) helps small and medium sized businesses grow and operate their business better with leading technology and expert service for our clients’ lead generation and conversion. ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America. ReachLocal UK has five locations and is headquartered in London.
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