Best Marketing Books To Give As Gifts

Best marketing books for gifts

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Update: Check out the most recent list of great marketing books 10 Awesome Marketking Books for Holiday Gift Giving.

Have a co-worker, employee or client you need a gift for? Choose one of the 10 books below from our list of best marketing books (and sales books) this season. Most of the books below were published in 2014, with fresh and up-to-date information.

Hooked: How to Build Habit-Forming Products

1“Hooked” by Nir Eyal with Ryan Hoover introduces the concept of the Hooked Cycle — i.e., the process of how a customer gets addicted to a certain product or service.

Hooked shows you how purchase decisions are emotional and how you can turn behaviors into habits — habits for buying your products.

Fellow business owners will appreciate this innovative approach. This book gets an impressive 90-point rating out of 100, from us.  (Amazon)  Read our review.

Brand Famous: How to Get Everyone Talking About Your Business

4“Brand Famous” shows how some businesses are able to make repeated sales and others aren’t — even if their products are on a par with one another.  Branding is the answer, says author Linzi Boyd.

This book gives you tips for improving your brand through real life examples.

Admire a client who might value learning more about branding? This book gives a little oomph to stand out from the competition.  (Amazon)  Read the review.

Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar

Duct Tape Selling - one of the best marketing booksJohn Jantsch of Duct Tape Marketing fame gives guidance on how to integrate marketing and sales in a small business.

The answer, he says, is that marketing must improve its relationship building (traditionally sales’s role) and sales must get better at message building and delivery (traditionally marketing’s role).

This book got a 5-star rating from us.  (Amazon)  Read the review.

The Best Damn Web Marketing Checklist, Period!

Best Damn Web Marketing Checklist, PeriodStoney deGeyter’s detailed Web marketing checklist is much more than a checklist. It’s 219 pages, with 675 action items.

It’s a learning guide and checklist in one.

Entrepreneurs, marketers and anyone who wants to build a world-class Web presence will thank you for this book.

Rated 5 stars for its usefulness and content.   (Amazon)  Read the review.

Story-Based Selling: Create, Connect, and Close

8People no longer buy from anonymous salesmen. They like to buy from people who they know and like.

In this book, author Jeff Bloomfield shares how having a business is really more than generating sales. It is about creating relationships with your clients or customers.

All businesses can craft stories and story-telling helps build relationships that lead to sales. This marketing and sales book got a solid 4.5 stars rating from us!  (Amazon)  Read the review

The Beginner’s Guide to Content Marketing for Small Businesses

9Content marketing expert Matt Mansfield aims to help beginners with content marketing. He’s so good at what he is doing that he is able to simplify the process without diluting its value.

He displays the information in a step-by-step manner so that anyone can understand it.

If you know someone who is trying to incorporate content into a marketing plan, and is just beginning, then this will be a welcome gift. (Amazon)  See our review.

Conversations That Sell: Collaborate with Buyers and Make Every Conversation Count

10Do you know a business owner who hates selling?

Luckily, there is Nancy Bleeke. Her book discusses how to sell without actually selling. Instead, focus on conversations that generate sales.

So if you know a person who wants to learn how to sell but hates the idea of selling, give this to them. It may unlock rapid growth. This one got nearly a perfect 5-star rating from us. (Amazon)  Read the review

Repped: 30 Days to a Better Online Reputation

14Online reputation has become more important than ever.

Andy Beal, referred to as the “Indiana Jones of Reputation Management,” teaches business owners how to make small changes and improve in the eyes of customers — in just 30 days.

It is a great gift for business people in industries where online reputation will make or break you. (Amazon)  Read our review.

SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization

SEO like I'm 5Know someone who wants to learn SEO without feeling overwhelmed? Matthew Capala’s book is perfect.

He created this book so that people with no advanced technical knowledge can understand and learn SEO.

Concepts that seem like a foreign language are explained clearly.

Rated 93 out of 100 in our review.   (Amazon)  Read the review.

Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

15Today’s customers make it a point to check recommendations about businesses on websites and social media.

Paul Rand teaches business owners how they can get positive recommendations for their products and services.

It’s one of the best marketing books this season on word of mouth. A near 5-star rating by us. (Amazon) Read the review.

Update: Check out the most recent list of great marketing books 10 Awesome Marketking Books for Holiday Gift Giving.

Book Image: Shutterstock

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Ivana Taylor Ivana Taylor is the Book Editor for Small Business Trends. She is responsible for directing the site’s book review program and manages the team of professional book reviewers. She also spearheads the annual Small Business Book Awards. Ivana publishes DIYMarketers, where she shares daily do-it-yourself marketing tips, and is co-author of "Excel for Marketing Managers."

7 Reactions
  1. Nobody reads enough book anymore.

    I’ve read some of the books on your list and they are great. Story Based Marketing and Duck Tape Marketing are real winners.

    Here’s a thought – you don’t have to buy books – you can borrow these and other great business books from your local library.

    And here’s another thought. Books make great gifts. And business books are great presents for that entrepreneur friend of yours who has a birthday coming up.

  2. It’s great to be in such a great company, thanks for mentioning my book, SEO Like I’m 5, among so many great authors and titles.

    For me Hooked is one of the top books on the list, I ordered it on Amazon and it’s on my reading-list for November. I recently heard Nir Eyal on Ask Altucher podcast talking about the Hooked method, and I am exciting to apply to my business.

    Checking the other titles and authors on the list today!


  3. Honored to be included on such a great list. Thanks!

    • Hi Andy, I thought Ivana did a great job pulling together this top marketing books list and glad to see you on it.

      – Anita

  4. I could use a new marketing book as inspiration for the New Year. You can never have enough marketing books. They are always an investment. Glad to see the authors here too.

  5. Ivana: Great compilation. Do you think you could get all these books as audio books on Audible?

    I wonder if my future tea hobby business could be a habit-forming product? 😉

  6. Thank you for this list. I will definitively have a look at some of them. For people interested, I recommend the books of Seth Godin like Purple Cow or Permission Marketing. These are 2 very good books about marketing.

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