4 Strategies To Brand Power Your Content



brand power

Content is valuable. To enhance your content, and boost your brand, a cross-platform approach to content generation should be evaluated. If your content is not doing all it can to reinforce your brand’s perception and status, take heart!

There are strategies designed to fully leverage creative content branding –- empowering your content, and your brand, to support recruitment of social ambassadors and online reputation management.



4 Strategies To Brand Power Your Content

Create A Content Pyramid

When building an overall content strategy for your brand, create a content pyramid. What do you most want to accomplish in your content outreach, in terms of selling, promoting and even intensifying your brand? This is the foundation of your pyramid. Raise your pyramid by reinforcing your top branding points. What do you want people to know about your services, expertise and experience? What are the driving messages you need your content to aggrandize? Note everything that comes to mind, and begin to raise your content themes, topics and strategies to emphasize and expand upon your branding mission. When completed, your content pyramid should be a testament to the driving cornerstones of your branding. Always keep your content pyramid in sight, as an inspirational reminder of all you want and need to achieve in your content outreach.

Brand Yourself Social

Social media is an exceptional platform for content branding. You can leverage social media to create brand awareness – even brand mystery. The benefits of consistent and creative content sharing are immeasurable for solidifying brand messaging on Facebook, Twitter, Pinterest, LinkedIn, Google+ and more! If you are optimizing multiple social platforms, make sure to carry the same imagery, themes and messaging throughout to give a true content authority to your social media campaign. Make sure you are sharing the same energy across all platforms – and keeping your brand’s look, feel and flavor intact across the board.

Be A Proud Publisher

Take pride in your brand publishing. Your content — blog, social media updates, white papers, press releases, original articles — reflects your expertise and professional integrity. Take pride in what you publish. You are publishing your brand. Ways to be a proud publisher include being a consistent publisher, as well as a creative one. Make it a goal to publish content that is not only timely, but also reliable. If you blog one week, make sure you are blogging the next. Develop a rhythm of publishing that works for you and, more important, your brand ambassadors. Show your publishing pride by adhering to a publishing schedule that presents content that is educational, entertaining and exactly what your brand loyalists want to see.

Publish To Your Buyer’s Persona

Your content must represent your brand but also speak to the interests of your buyers. What do your buyers care about? What business trends, industry events, even sporting events or current news would peak the greatest interest in your buyers? In order to brand publish effectively, you need to identify with your buyer’s persona. Who are your buyers? What social media platforms do they frequent? How important is visual content to your buyers? You can achieve success in your brand publishing not only by publishing your expertise and perspectives. You also should  publish content that speaks to your buyers’ expertise and perspectives. Always think of your audience. Winning content supports not only brands, but brand ambassadors. Produce content that engages on all levels — accomplishing not only brand outreach, but brand engagement.

Brand Photo via Shutterstock

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CJ DiRoma CJ is the owner and CEO of Station Avenue Productions, which is an event production firm she has operated for more than 20 years. In 2011, she founded Asterism Group, which today incorporates Station Avenue Productions as its event production and entertainment division. The Asterism Group includes Consumption Marketing and Little Flower Creative divisions, providing branding, marketing, graphic design and Web development services.

6 Reactions
  1. Amen on being a proud publisher. Everything you put out should be something you’re willing to claim. If it’s not, don’t publish!

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