Kodak’s newest product, the Kodak PixPro SP360, isn’t the first action camera on the market but it could be the most unique. The camera’s lens shoots a 360 degree perspective.
Other devices like the GoPro and even, to an extent, the Polaroid Cube have already venture into super wide angle shooting of this kind. But at 360 degrees, the new Kodak camera may be the widest.
Kodak’s Pixpro SP360 can go anywhere you go and even places where you can’t. The iconic camera company is offering up this latest device for $350.
The Pixpro SP360 is clearly an answer to the GoPro. Promotional videos released by Kodak showing off the range of the Pixpro certainly back that assertion. Here’s one example:
Cameras like the GoPro, and even the Polaroid Cube are marketed mostly as a solution for capturing action sports, especially from unique and first-person perspectives.
But they could likely also be helpful tools for your small business.
Obviously, the Kodak Pixpro SP360 would be a great way to make promotional videos for extreme or outdoor businesses like ski resorts, skydiving services, skateboard parks, or maybe even guided tour services.
But wouldn’t they also be interesting for online video tours of plants or other business locations or make real estate property videos a bit more interesting?
The video the camera captures is a full 1080p HD, according to details from Kodak’s website. There are several modes or shooting angles in which video can be captured, including panoramic shots.
But the Kodak Pixpro SP360 camera shoots still photos, too. The camera has a 16-megapixel MO Sensor that produces 10-megapixel photos. The still photo feature can capture photos at 10 frames per second, making multiple shots from an action sequence possible. And the camera can also be used to capture time-lapse photos.
Whether shooting videos or stills, the Pixpro SP360 has a corresponding Android and iOS app that allows users to control the camera from a smartphone or tablet.
The camera is less than two inches tall, wide, and long with a camera lens that looks like an eye sitting atop a small box. Kodak says a single battery charge allows users to shoot about 350 still shots or about 160 minutes of video.
These cameras sell because there is now an intense need to share experiences. And it is so much better if it is done with a camera that just captures everything.
That’s certainly really unique. The video gives a great illustration of its abilities too. Unfortunately, I have a feeling the camera won’t be unique for long, as other companies might come up with similar products.