"The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business" offers an 1 week marketing targeted marketing campaign for less than $300.
In The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business, Mark Satterfield makes a very bold claim, even for a marketing book. The author claims that he can help most businesses (small to medium sized) improve their marketing in one week with a budget of $300 or less.
That’s right. Your marketing should be set after just one week.
Who wouldn’t read a book with that kind of offer?
How to Get Your Marketing Done in a Week
Satterfield’s book The One Week Marketing Plan is divided into two sections. The bulk of the book (and reader’s attention) will be on the first section, which details five days’ worth of marketing plans and step-by-step templates readers. In the five chapters that comprise this section, the authors goes through issues such as:
- How to share your offer online offer.
- Developing a system to move those potential customers to interested visitors.
- Tracking the effectiveness of your marketing system.
Each chapter highlights several options and strategies that can be tailored to meet individual marketing needs and situations. As an example, the author details an outline of an email marketing campaign. This is followed by templates for each email. All readers have to do is type them up with any marketing details and send them off.
The latter half of the book, entitled “Strategic Marketing Boosts”, is a smaller section intended to supplement your one week marketing plan. Some of the topics discussed include blogging, video marketing, and public relations. Just like the first section, however, the author provides resources, templates, and examples to guide readers. The book concludes with three short summaries on outsourcing, SEO, and a reluctant marketer’s toolkit.
How Does The One Week Marketing Plan Stack Up to Other Books?
The One Week Marketing Plan does deliver its on promise to help marketers craft a workable marketing plan in a week (5 days to be exact), especially if you are a beginner. This book features information that marketers (especially beginning) of any sized business seek answers to. Those questions include:
- What do I put into a marketing email?
- What do I blog about?
- How do I use social media to increase website traffic?
Whether or not you can implement the marketing plan in one week is something that remains to be seen. As many Internet marketers can attest, it can take a lot longer than a week to get people interested in your product or to even plan a campaign. There are many factors to consider and many channels to consider and it takes time to develop and refine a marketing message in this crowded Internet space. If you are not familiar with the tools mentioned in a chapter, learning them will also take longer than week.
While the book covers a lot of ground, it does leave out several social media channels that could be a major source of traffic. This includes YouTube, Pinterest, and Instagram. This was a little surprising, given that the book was published in 2014.
Either way, the book’s focus on building a targeted, inexpensive marketing campaign is worth. The focus on a lead generation and nurturing system is a unique feature that isn’t found in a lot of marketing books. Most marketing books simply throw a lot of strategies at readers, leaving them to hope for the best. The One Week Marketing Plan makes the decent attempt of creating a foundation for small business owners and entrepreneurs to market online.
About the Author
Mark Satterfield is the CEO of Gentle Rain Marketing, author, and consultant. He can be found at Gentle Rain Marketing and on Twitter at @gentlerainman. His book can be found on Amazon. This review is based on a physical copy of the book obtained from the library.