Adobe is giving its Creative Cloud users simpler access to millions of stock images and videos. The company recently announced that it has reached a deal to purchase Fotolia for $800 million cash.
Adobe plans to incorporate Fotolia’s stock image library into its Creative Cloud suite. This would give Creative Cloud members the ability to purchase and use Fotolia images and HD videos for the content they’re creating and sharing.
In addition to incorporating this new acquisition into its Creative Cloud suite of services, Adobe will continue to operate Fotolia as a stand-alone resource for stock imagery.
Stock images are in high demand as websites and mobile apps command high-resolution imagery to stand out on crowded news feeds, for example.
Fotolia has more than 34 million images and videos in its current library. Adding this service into Adobe Creative Cloud is a move consistent with a trend in this market.
Cloud-based services like Adobe’s seem intent on adding related services to sweeten the pot, in a manner of speaking, for their members.
Adobe’s Creative Cloud combines access to popular desktop design and image editing apps from the company with training services, mobile apps, and access to creative files like fonts and other files that creative types use in their own work.
Senior Vice President of Adobe Digital Media David Wadhwani says in a company statement on the purchase of Fotolia:
“The acquisition of Fotolia will reinforce Creative Cloud’s role as the preeminent destination for creatives. Creative Cloud is becoming the go-to marketplace for the creative community to access images, videos, fonts and creative talent, through critical creative services like Fotolia and our new Creative Talent Search capabilities.”
A competitor to Adobe’s Web design apps, Wix, just announced a similar deal with another stock photography service, Bigstock.
The deal between Wix and Bigstock makes more high-quality images accessible and on-demand for a lot of small businesses on limited budgets.
The Wix-Bigstock deal gives Wix users access to purchase Bigstock images to use on websites created on its browser-based editor.
Tablet Photo via Shutterstock, Screen Image: Fotolia
Aira Bongco
I think that this is a good choice for them because they have been handling images since back then. Besides, they have Photoshop.