Overview of Features on the New Google AdWords Editor Version 11

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adwords editor version 11

AdWords Editor is still much-loved by search marketers, judging by the reaction when we suggested a year ago that Google seemed to be deprioritizing it. Now, with the release of Google AdWords Editor version 11, there’s even more to love.

AdWords Editor is one of Google’s most popular tools, according to the search giant itself. I’ve questioned over the last 18 months or so why AdWords Editor seemed to be lagging so far behind the web version. In their Version 11 announcement, Google said this is the biggest update to the tool since it launched in 2006. It’s about time!

So let’s see what’s new.

Google AdWords Editor Version 11 Overview

Redesigned AdWords Editor Interface

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The new AdWords Editor version 11 interface has a clean, fresh layout with reorganized navigation options and a streamlined data view.

The new navigation layout above features:

  • The Toolbar, where you can open or add an account, download recent changes, check or post changes or view account stats.
  • The Account Tree, or Tree View, where you choose which account, campaign or ad group you want to work in.
  • The Type List (see details below).
  • Data View, where you’ll find the contents of the account, campaign or ad group you’ve selected in the Tree View.
  • Edit Panel, where you can make edits to your row selected in Data View.

Open Multiple Account Windows & View Side By Side

This is a huge plus for marketers or agencies managing multiple accounts. With this update, you can now view and edit multiple accounts side by side, even dragging and dropping or copy/pasting from one account window into another. Yes, this even includes MCC accounts.

In addition, you can use multiple open windows to view different parts of the same account at the same time. This means you could have your keyword list open while creating your ads, for example. Just select the accounts, campaigns or ad groups and click the pop-out arrow icon.

Type Lists Improve AdWords Editor Navigation

Google added type lists to ease navigation and get rid of the need to use multiple open tabs:

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Click an item in the type list to view data for the selected account, campaign, or ad group.

New Advanced Search For Filtering and Complex Searches

The new AdWords Editor Advanced Search enables you to apply multiple search criteria and save searches, as well as find and edit/remove poorly performing keywords.

Build complex searches by using the Search Builder to first search on one term, then adding on additional criteria. An option within the search menu icon allows you to view and apply filters, limiting your results to new items, edited items, items with errors, etc.

Choose ‘Save current search as…’ to file your searches for later use. You can also use search shortcuts like the keyword:term command to find all keywords containing a specific term.

Make More Bulk Changes & Select Multiple Items

Google made it easier to make bulk changes and assignments across multiple campaigns and ad groups with the AdWords Editor version 11 updates.

Using multi-select lets you easily view and paste items into multiple campaigns or ad groups. Google offers these simple instructions for multi-select:

How to Use Multi-Select:

In the tree view, use Ctrl + click (Windows) or ? + click (Mac) to select multiple campaigns or ad groups.Select a type in the type menu to view items from your selected campaigns or ad groups.

How to Copy and Paste Items Into Multiple Campaigns and Ad Groups:

Copy a set of items (e.g. keywords, ads, etc.).In the tree view, use Ctrl + click (Windows) or ? + click (Mac) to select multiple campaigns or ad groups. Paste the items into the selected campaigns or ad groups.Confirm the ad groups that you’d like to paste the items into, and click OK.

Your Shared Library lets you assign bid strategies and sitelinks across multiple campaigns and ad groups.

The Make Multiple Changes tool organizes your text into rows and columns so you can add, update or remove items in bulk. You can either type your data in directly, or copy and paste a list of changes into the tool. You can then review your changes (Google will tell you if there are errors or warnings) and confirm that you want to apply the changes. If you screwed up, you can click “Revert” to undo your bulk edits. You can also undo and redo up to 20 changes.

Download An Entire MCC Account

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Google now allows you to download and manage entire MCC accounts in AdWords Editor version 11, with the option to download several accounts simultaneously.

You’ll also be able to see the total number of changes, errors and warnings.

Upgrade To The New Google AdWords Editor Version 11.0

Google will continue offering support for previous versions of AdWords Editor for four months – until April 10, 2015 – after which all accounts will migrate to version 11.0.

This rollout is available to all AdWords Editor users worldwide effective now, on both PC and Mac. Upgrade today and get started. Check out the Google AdWords Editor version 11 video above for a visual overview of the new features.

Images: Google

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Larry Kim Larry Kim founded WordStream in 2007. He serves as company CTO and is the author of 4 Award-Winning Books on Software Development. Larry also blogs at the WordStream Blog and practices photography in his spare time.

One Reaction
  1. I’ve already downloaded it and it’s pretty slick. Actually got to look at it a couple months back during a beta, but under NDA you have to keep mum about it. It’s an invaluable tool and I’m glad it got a refresh because 10.6 was getting really lethargic.