LinkedIn Launches Streamlined Page Including Analytics





LinkedIn has updated the look of its profile pages by making analytics and insight front-and-center. On the new LinkedIn page, users will find two important stats right at the top.

First, they’ll see how many people have been visiting their profiles on the professional social network. Just under that figure, they’ll see updates on how their LinkedIn updates are performing on the network.

For instance, if you shared an interesting article you wrote or read, you’ll get information on how many people have viewed that specific update. Deeper insights can be mined when you click on these numbers.

A re-imagined news feed is also part of the new LinkedIn re-design. The news feed appears below the new analytics data on each LinkedIn profile.

On the LinkedIn official blog, Senior Homepage Project Manager Elizabeth Burstein writes that clicking on how many people viewed your profile, for example, will show you who visited your profile and how they arrived there.

Burstein explains:

“Imagine one place to see how you stand as a professional, build and keep in touch with your network, and get the knowledge you need. LinkedIn has always been that place for its members – and now we’re making it even easier for you to quickly manage and benefit from your experience on LinkedIn with the rollout of our redesigned homepage.”

The new LinkedIn profile page is being rolled out worldwide. But not all users may be seeing the changes just yet. If you email LinkedIn, they’ll give you early access, however.

In addition to the prominent location of your analytical data and the updated news feed, LinkedIn is also trying to promote interactions on the site by adding a Keep in Touch box.

The Keep in Touch box gives updates on your contacts, such as job milestones, birthdays, and other brief bits that might encourage you to reach out to connections you haven’t spoken to for a while.

But the new changes to your LinkedIn profile, including  a sparser design overall, may only be the beginning. LinkedIn plans to also use its analytics to measure what features users enjoy and what they would like added to their LinkedIn experience in the furure, TechCrunch reports.

Image: LinkedIn

7 Comments ▼

Joshua Sophy


Joshua Sophy Joshua Sophy is the Assistant Editor for Small Business Trends and the Head of Content Partnerships. A journalist with 20 years of experience in traditional and online media, Joshua got his start in the rough and tumble newspaper business of Pennsylvania's coal region. He is a member of the Society of Professional Journalists and was a beat reporter covering daily news. He eventually founded his own local newspaper, the Pottsville Free Press, covering his hometown. Joshua supervises the day-to-day operations of Small Business Trends' busy editorial department including the editorial calendar and outgoing assignments.

7 Reactions

  1. Aira Bongco

    It’s about time that they do that. So many people are using LinkedIn and it is about time that analytics is in place.

  2. Whilst I agree that to stay “relevant” and keep members “interested”, you have to try to churn our exciting features to your site, I am still having difficulties in understanding why LinkedIn has decided on having different mobile versions running simultaneously. I am referring to the mobile version running on iOS, I know nothing about android as I do not use it. The version running on an iPhone is considerably more powerful in that it allows you to do all the things you can do on a computer. However, there are considerable limitations in what you could do in the LinkedIn iPad version.

    I tried to Google it, but not sure if I understand the rational of some of the suggested views I found.

  3. Martin Lindeskog

    Will the new stats features be included in the free version of LinkedIn? Do you know how many premium users they have?

  4. I can do status updates on my PC but NOT on my laptop.
    What’s happening?

Leave a Reply

Your email address will not be published. Required fields are marked *

*