LinkedIn has updated the look of its profile pages by making analytics and insight front-and-center. On the new LinkedIn page, users will find two important stats right at the top.
First, they’ll see how many people have been visiting their profiles on the professional social network. Just under that figure, they’ll see updates on how their LinkedIn updates are performing on the network.
For instance, if you shared an interesting article you wrote or read, you’ll get information on how many people have viewed that specific update. Deeper insights can be mined when you click on these numbers.
A re-imagined news feed is also part of the new LinkedIn re-design. The news feed appears below the new analytics data on each LinkedIn profile.
On the LinkedIn official blog, Senior Homepage Project Manager Elizabeth Burstein writes that clicking on how many people viewed your profile, for example, will show you who visited your profile and how they arrived there.
“Imagine one place to see how you stand as a professional, build and keep in touch with your network, and get the knowledge you need. LinkedIn has always been that place for its members – and now we’re making it even easier for you to quickly manage and benefit from your experience on LinkedIn with the rollout of our redesigned homepage.”
The new LinkedIn profile page is being rolled out worldwide. But not all users may be seeing the changes just yet. If you email LinkedIn, they’ll give you early access, however.
In addition to the prominent location of your analytical data and the updated news feed, LinkedIn is also trying to promote interactions on the site by adding a Keep in Touch box.
The Keep in Touch box gives updates on your contacts, such as job milestones, birthdays, and other brief bits that might encourage you to reach out to connections you haven’t spoken to for a while.
But the new changes to your LinkedIn profile, including a sparser design overall, may only be the beginning. LinkedIn plans to also use its analytics to measure what features users enjoy and what they would like added to their LinkedIn experience in the furure, TechCrunch reports.