Annie Pilon

Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

9 Reactions

  1. The recurring theme I see throughout the post is that small businesses offer unique gifts/experiences. In today’s world gifts are mostly commoditized. Sure you can find it for less on Amazon, but it will be the exact same thing. I shop with small, local businesses to give gifts that are unique and different.

  2. Great article. Another way to offer the “customized experience” is to utilize social WiFi marketing in your small business where you can use geo-fencing or special offers based on a customer’s demographics. The average retailer boosts their business 27% by using this and it decreases their advertising expenses. I’d be happy to chat with you about it. Thanks!

  3. Aira Bongco

    I am in for the special requests. It’s the season of giving after all. Special services will surely capture the hearts of customers.

  4. These are all excellent points – product, price and service all key but marketing, in a world where there is so much noise and so little time now is surely key, and, unfortunately, pricing and possibly discounting earlier than competitors is also now very important. Offering discounts seems to be happening earlier and earlier each year and almost now seems to be a permanent feature rather than seasonal.

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