7 Ways to Make “Write a Business Plan Month” Work for You



write a business plan month

December is National Write a Business Plan Month! Every business owner needs a plan — whether you’re in startup mode, seeking financing or preparing for another year at the helm of a growing business.

Of course, there’s no better time to draw attention to business planning than on the cusp of a new year. We’re all guilty of putting off tasks such as planning, but knuckling down in December can really give your business an advantage over your competitors by putting you in a stronger position to get the financing you need or launch a big marketing campaign come January 1.

If you’re like most, planning is a burden and a chore that’s hard to prioritize. Here are seven tips to kick-start the process:



Focus on What You Do Best

One of the easiest ways to get started with the planning process and make it work for you is to think about what you do best. What differentiates your business from the competition? What do you enjoy doing? What would you like to do more of? Are there other markets you could go after? Then think about what are you not doing enough of.

In other words, put together a SWOT analysis. This exercise can help you focus your ideas and inform your plans.

Do a Sales Forecast

Nothing kick-starts a small business owner into planning mode better than doing a sales forecast.

Whether it’s a healthy forecast or not, the process of thinking about your pipeline, prices, costs, revenue per unit/sale, is a natural segue into thinking about what has to happen to help you achieve your goals.

As the year progresses, review your forecast against actuals, and adjust your plans accordingly to help you stay on track.

Talk to Your Customers

Customers are a great source of planning inspiration. It doesn’t matter whether you run a landscaping business or software company, your customers’ needs and challenges can help inform your service or product strategy. Ask to hear about the negatives, too — your plans should also include a focus on performance improvement.

Launching a New Product?

If you plan on bringing a new product or service to market, be sure to validate your new idea before starting on a plan. The purpose of this exercise is to better qualify your idea, confirm market need and test.

  • Identify the need your product or service will address.
  • Do your market research. Talk to customers and prospects. Do they have a need for your idea? Are there certain features that they like or want more than others? Is the market large enough?
  • Just as they do on Shark Tank, help customers or investors get a feel for your product by putting together a prototype or a trial run of your service. This will help gauge whether the feature/functionality really does have appeal.

Tackle Your Plans in Manageable Chunks

Business planning isn’t the chore many think it is. Plans don’t have to be encyclopedic. While you may have grand ideas for your business, the devil is in the details, so it makes sense to approach business planning in bite-size portions. For example, if your goal is to grow sales by 20 percent, think about what it will take to get you there.

You’ll need a marketing plan, but you’ll also need a plan for ramping up operations and a hiring plan to staff your expanding business. What about your IT infrastructure? Will you need to purchase new equipment? Then you’ll need an IT plan and budget.

As your business grows, consider your business structure and insurance needs. Should you incorporate your business and/or adjust your insurance policy to mitigate the increased risk and liability that expansion can bring?

By tackling each of these areas directly, with the big picture in mind, planning gets a lot easier.

Set Goals

Once you’ve looked at all areas of your business, set goals and deadlines around your plans.

For example, if you’re looking to move out of your home office, plan your timeline and the key steps along the way to achieving your goal. What needs to happen by when? Think about the assumptions and variables that come into play — whether it’s the cash flow to pay for rent on a leased space or getting new daycare arrangements for your kids and pets. Consider how these factors will impact your timeline and budget.

Tax Planning

As you’re planning, don’t forget your taxes. The small business tax landscape changes each year, so put time aside now for a consultation with your tax advisor. This is also the time to make sure you’re taking or have taken full advantage of tax deductions.

In addition, rewind and use this time to learn lessons from your earlier filings. Did you struggle to keep up with estimated payments? Do you need to find ways to better maximize cash flow so this doesn’t happen again? Would a review of your business structure help your tax position going forward?

Charts Photo via Shutterstock

8 Comments ▼

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8 Reactions
  1. Yes I agree that business planning is important in growing a business especially on this holiday season. This is the month where you can exactly think deeply of the things that are appropriate and is most likely to be prioritized in your business. The time where you can brainstorm without any pressures coming up to you.

  2. Planning is everything. While most plans don’t go exactly as it is written, it is still better to have a plan before you do anything. It communicates the same goal to your employees so that you can go out and achieve them.

  3. Thanks for the reminder! I’d agree – almost everyone is a procrastinator (even me!). I’m in the middle of crafting new company plans as I write this, because I want to have at least a week off before going back to work. We all need a well-deserved break after all. But I’m happy having read this article. It’s just the motivation I need to continue writing my business goals for next year.

  4. Well a planning should always be tactfully smart to deal even with a crisis situation. But it is also important to review planning from time to time, as it helps helps in dealing change in strategy or game plan.

  5. S. A. (Suzie) Vance

    Having a complete business plan is essential for today’s businesses. So many businesses miss opportunities for growth simply because they didn’t plan for them. An effective business plan serves as a road map. Without it a business lacks direction and focus. Whether you are a seasoned business or a start up. It can also serve as a source of motivation during times when you feel overwhelmed or unsuccessful. A good business plan can also help keep a business on track for success by providing a framework for measuring key elements of growth and sustainability.

    December is a great time for many businesses to revisit their business plan since many businesses are already thinking about the coming year, gauging the previous year’s performance, etc. Why not put those thoughts into action and make them a part of your PLAN? And remember, HAVE A PLAN THAT WORKS AND WORK THE PLAN.

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