When running a business, you have so many different lessons to learn. And there are many different places where you can learn those lessons. There are past experiences, business mentors, bloggers, and more. And members of our small business community offered some of their own lessons and tips in this week’s Small Business Trends community and information roundup. Read on for the full list.
Learn These Co-Marketing Lessons from Big Brands
Small Businesses don’t always have the same options as larger ones when it comes to things like marketing. But there are still lessons that can be learned from these big brands. Here, Daniel Smith shares a few co-marketing lessons from big brands that small businesses can actually use.
Don’t Make These Mistakes with Your Business Mentor
(Small Business Administration)
Having a mentor can be a great asset for your business. But not all mentors are going to help you as much as you need. And mentees make their fair share of mistakes as well. In this post, Small Business Trends founder and CEO Anita Campbell outlines some of the common mistakes that business owners make with their mentors.
Improve Your Display Advertising Results
Display advertising is not a one-size-fits-all solution. Businesses have to try out different methods to see what works best for them. That means there are a lot of challenges involved. But this post by Jane Intrieri shares some tips to overcome those display advertising challenges.
Improve Your Branded Search Results
Most customers will do research about your company before actually doing business with you. That means that a potential client’s first impression often comes from a Google search. You can’t control every piece of information that comes up when someone Googles your business, but you can do your best to present a branded search page. Joe Huges shares some tips here.
Find More Time in Your Day
Small business owners have so many different tasks to accomplish every day. It can sometimes be difficult to find enough time in the day to accomplish everything you need to do to keep your business afloat. But this post by Sean O’Brien shares some tips to help you find more time in each day.
Consider Advertising on Pinterest
Pinterest is a social platform with a lot of potential benefits for businesses. Though its advertising program isn’t as well-known as other platforms like Facebook, Pinterest ads can be beneficial. In this post, Vincent Ng explains how small businesses can advertise on Pinterest. And BizSugar members discuss the post further here.
Catch up on Important Tweets with “While You Were Away” Feature
Twitter recently announced a new feature called “While you were away…” So when users return to Twitter after an absence, the platform will highlight three of the tweets that received a lot of engagement while they weren’t checking Twitter. This feature might help users stay engaged in popular conversations. Martin Beck shares more about the feature here.
Increase Your Social Reach
Having a business blog can do a great deal to increase your social reach. But there are a few features you can give your blog that might make readers even more likely to share your content. Kerry Butters shares some of those tips here. And the BizSugar community also talks about the post further in the comment section.
Balance Your Business and Personal Facebook Use
It’s against Facebook policy to use a personal page strictly to promote a business — that’s what business pages are for. However, those business pages often don’t get the same organic engagement as personal pages. Here Susan Solovic shares some tips for making your business page work for you.
Leave a Legacy
Small business owners have a unique opportunity to build their own legacy and make an impact on a lot of people. There are several types of workers who have a tendency to make an impact on their colleagues and industry. This post by Hannah Morgan includes a few ways business professionals can make a powerful impact.
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It is quite hard to find the trick in display advertising unless you really test it out, track and refine your marketing. That is the only thing that works I think. All other advices are mere speculations on what will happen.