6 Ways CRM Powers Your Sales Pipeline

your sales pipeline

To rise to the next level, a business must leverage the right tools to streamline and automate processes that drive sales and marketing performance. For businesses at the tipping point of growth, moving to a CRM solution can significantly boost marketing campaigns, accelerate sales opportunities and maximize customer engagement.

What is CRM?

Customer Relationship Management is a better way of centralizing and managing customer data and key marketing and sales communications. CRM provides an open, flexible platform on which enterprises can automate sales, marketing and customer support tasks across the enterprise — resulting in strong customer relationships and finely tuned sales and marketing analytics.

How CRM Powers Your Sales Pipeline

Better Business Intelligence

CRM accelerates your ability to make better sales and marketing decisions based on robust client and lead analytics. With better business intelligence, you can achieve a customer-centric view across your enterprise to attain greater efficiencies and increase marketing and sales productivity.

Total Marketing Management

CRM lets you create, track and manage marketing campaigns effectively. Whether its outbound calls, customer segmentation, email marketing, social media applications or creating customized campaign lists, CRM automates the steps and produces data-driven results to accurately measure your efforts.

Intelligent Email Campaigns

Email marketing is one of the most popular marketing tools for businesses today. With minimal resource requirements, every small or medium sized company can deliver personal, relevant and timely email marketing communications to customers and prospects alike. Plus, responses to your email campaigns can be analyzed in real-time, allowing you to continuously make improvements and maximize your ROI.

Centralized Customer Data

CRM solutions help businesses manage their customer and business relationships by providing one central location to gather present and historical data, automate manual business process, and communicate with prospective and current clients in a timely fashion. By putting centralized customer information at the fingertips of sales, marketing and customer service professionals, CRM solutions allow businesses to better manage sales reps and accurately forecast sales activities — simplifying the sales process while fine tuning the sales pipeline.

Better Lead Tracking

With a centralized location to collect and create personalized nurture campaigns, and analyze results, CRM equips businesses today with the tools needed to generate more qualified leads. What does this mean for your business? Increased business productivity from stronger sales thanks to leveraging CRM as a communication tool — driving lead tracking and business growth.

Accelerated Sales

As a small business grows, managing the sales pipeline and accurately forecasting and reporting on sales activities can become more of a challenge. A business needs to be organized to avoid misplacing leads — and ensuring every opportunity is followed up on promptly. A process-driven automation system — CRM — enables better sales management, resulting in accelerated sales. With instant access to pipelines, contacts, calendars, and sales reports, a CRM solution frees up sales people to focus all their efforts on selling, whether in the office or on the road.

CRM software solutions streamline and control your sales pipeline — optimizing intricate customer data to help you better convert your leads into sales.

Sales Pipline Photo via Shutterstock


Angela Nadeau Angela Nadeau is CEO of CompuData, an award-winning business technologies leader. Angela maintains a deep knowledge of the trends driving businesses today to be more productive and profitable by leveraging technology. With more than 25 years of expertise, she has advised thousands of businesses on effective ways to leverage technology to increase productivity, profitability and efficiency – guiding businesses of all sizes to new levels of market success and corporate growth.

3 Reactions
  1. Yes – so much can be accomplished with quality educational content in email Marketing campaigns that prospects and clients find value in opening.

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