You’ve worked incredibly long and hard to create your software. You’ve kept the company going through the development phase. Finally, your software is ready for prime time — and you’re ready to market it.
Or maybe you’ve had a finished piece of software for a while, but want to get more financial return from it.
So exactly how do you monetize your software? How do you recoup the investment you’ve put into your software, and earn from it?
That’s where installCore can play a role.
Software developers and software companies are finding another revenue source — from secure installation platforms.
How Monetization Through an Installation Platform Works
Software publishers who want to create additional revenue for their product, allow other software companies to place advertisements for their products during the installation.
During the product installation process, the user can choose to accept additional pieces of software. When the user decides to accept it, the advertiser makes a payout that is split between the software publisher and the installation platform. This pay per install (PPI) system forms the backbone of software installation monetization.
PPI is preferred by advertisers and publishers because this monetization system is based entirely on performance. Advertisers only pay for successful installs of their product. Conversely, publishers know exactly what kind of monetization to expect, and how their software is performing.
Smooth User Experience
Developers and advertisers are well aware of the downside of in-software advertising. Intrusive ads tend to annoy users and detract from the overall experience. On the other hand, installation platforms allow software publishers the luxury to keep in-experience advertising to a minimum while still earning a healthy income.
Users are typically more receptive to ads or software that appear during the download, as they are already ‘filling their cart’. Since all the software offers that appear on installCore are free, users face minimal barrier to adding appealing products to their download.
Installation Insights
Software advertisers and publishers want in-depth information about every aspect of their sales and delivery funnel. Clear statistics about the installation process are critical for understanding how users are interacting with their software after they click ‘download’.
Until installation platforms came along, software companies were at the mercy of commercial-off-the-shelf (COTS) solutions to facilitate the download. Even today these delivery technologies can’t help publishers and advertisers see if their products are actually reaching their intended destination. What’s worse than having failed installations? Not knowing about them.
The engineers at installCore addressed this issue in a big way. They created a real-time analytics interface that paints a clear picture for publishers on how their software is performing on the platform. This data gives valuable insight on how the software is performing, and how they can increase their monetization.
Committed to the Highest Standard
Some installation platforms abuse the installation process and users trust. They design their installers to conceal bundle offers and hide them on a user’s file server. Premium brands interested in preserving their reputation tend to stay away from these low-level malicious platforms, but not all are aware that they have alternatives.
installCore took a different path from its competitors. Instead of promising unrealistic payout rates, installCore decided to differentiate itself with a user-focused approach. In their own words, they are “committed to cooperate with Antivirus Vendors and security companies to assure that third party software applications…do not pose any security risk or exploit known security vulnerabilities on End Users’ systems.”
The High-End Solution
As it turns out, transparency is good for business. Today installCore is the largest and most prominent software installation platform in the world. They work with premium advertisers and publishers from San Francisco to Beijing, and everywhere inbetween.
You can learn more about installCore and how to get your software on an installation platform at the following: Twitter, Facebook, YouTube, CrunchBase, ironSource.
Sponsored by Ironsource.
Images: installCore
Aira Bongco
This is good as long as it does not interfere too much in user experience. If it does, then the software is good without it. Of course, how much interference it can do depends on the target market of the software.