One of the best ways to drive targeted online traffic, engage your customers and capture leads is to make your own quiz online. Thanks to the arrival of a new class of online quiz creator, creating and publishing your own quiz is easier than ever.
I discovered this recently while creating a personality-type quiz for my own use. By the time I got my quiz up and running, I’d learned a lot and, to save you that time and effort, I’m going to share how I selected the quiz creator that fit my needs best.
What Kind of Quiz Do You Want to Create?
The first step in selecting an online quiz creator is determining the type of quiz you want to create. The three primary types include:
1. Scored Quiz – This is the classic type of quiz where each question has one right and one or more wrong answers. A passing score (i.e. a minimum number of questions correct) is set and quiz takers pass the quiz if they select enough right answers to match or beat that score.
Made-up Example: Do you know your state capitals? You pass if you answer 40 out of 50 correctly.
2. Tally Quiz – In this type of quiz, each answer is assigned a specific score. The final quiz score is compared with a set of pre-defined ranges and, based on the result, a quiz taker falls into a range and gets slotted into a category.
Made-Up Example – Are you romantic? If your score falls between: 1 and 20, you are as romantic as a rock; 21 and 40, there’s hope for you yet; 41 and 60, you’re sweet; 61 and 80, you make them swoon; 81 and 100, slow down, Casanova!
3. Outcome Quiz – This new type of quiz is the one that’s all the rage on Facebook. Each question in this quiz is assigned not a score, but an “outcome”. Based on their selections, the quiz taker is assigned the outcome that’s selected the most.
Made-Up Example – What kind of car are you? Based on a quiz taker’s selections, the results can be: a Toyota Corolla, open-minded and dependable; a Pontiac Firebird, flashy and fun; a Rolls-Royce, conservative and elegant.
In my case, I wanted to create a personality quiz so the scored quiz type was off the list. I believed I had found my answer with a tally-type quiz, but in the end, the math beat me. You see, folks who take my quiz are assigned to one of six personality types upon completion. Using a tally quiz, I went ahead and assigned scores to each answer so that quiz takers would fall into one range or another. All seemed fine until I ran the completed quiz through its paces.
The quiz worked great on the first six runs, because I selected all the answers for a specific personality type each time. On run number seven, I split my answers between the first personality type (the one with the lowest assigned scores) and the sixth personality type (the one with the highest assigned scores). That’s when reality crashed in — my result was the third personality type.
Yep, I was beaten by averages. I would either have to go back to the drawing board and spend a bunch of time coming up with new questions that could be assigned progressive, easy to differentiate scores that lie along a continuous range (as in the “Are you romantic?” quiz example above) or I would have to find an easier-to-implement solution.
Being the busy small business owner I am — I, of course, chose the latter.
Exploring the Outcomes
The easiest solution seemed to be the new quiz type I’d discovered, the outcome quiz. Using this type of quiz, all I needed to do was assign one or more “outcomes” to an answer and, upon completion, the outcome that’s selected the most is assigned to the quiz taker.
Here’s an example of assigning one or more outcomes to an answer using one of the quiz creators I evaluated, Qzzr:
What I really like about outcome quizzes is how you can redirect the quiz taker based on their result. This makes for a very nice experience as well as a handy “Next Step” for your prospective customer to take.
Here’s an example of one of my final outcome screens using the Interact quiz creator:
When the quiz taker clicks on the link, they’re taken to a downloadable PDF with lots of useful information as well as a link to their specific personality type’s explainer video.
Now that I knew the type of quiz I wanted to create, it was time to select the quiz creator that fit my needs the best.
Weighing My Options
I love online software-as-a-service (SAAS), so searching for and trying out quiz creators was really fun. If you don’t find that fun, then rejoice, because I’ve done a lot of the work for you.
I evaluated many online quiz creator solutions, using many criteria including price, required and desired functionality, and company viability (I try hard to avoid the inevitable upset caused when one of my solution providers goes out of business). In the end, I boiled it down to two finalists: Interact and Qzzr. Ultimately, I selected Interact.
That said, both Interact and Qzzr are great quiz creator solutions. You really can’t go wrong with either. The deciding factor should always be your business needs and that’s something that only you can decide. To help you in your decision, let’s take a closer look at the criteria I used to reach my own.
Email Lead Capture
My foremost marketing goal for this project was, and still remains, filling my sales funnel with qualified leads and that meant I needed to capture the email addresses of my quiz takers.
As you can see below, I could ask for a quiz taker’s email using either solution. However at this time, neither enabled me to require the submission of an email address as the gateway to take the quiz. This was a big problem.
My solution? I decided to use LeadPages as the home for my quiz. This way, I could create a pitch page with a lead capture form as shown below. After the form is submitted, the quiz taker is forwarded to a thank-you page where the quiz is embedded.
Quizzes, especially outcome type quizzes, are very viral and that’s a good thing. In my case, the placement of social buttons was tricky as neither solution enabled me to hide the social sharing buttons on my quiz page.
You see, as I explained above, I want to require quiz takers to submit an email address before taking my quiz. After they do so, they’re taken to the quiz. In this case, the quiz page is “hidden.” However, if my quiz takers end up using the social share buttons after they take the quiz, the page they share will be the one on which my quiz lives, enabling the folks who click on their shared link to bypass the lead capture form.
As it turns out, the ability to remove all social media buttons from your quiz is in the works at both quiz creators. However, for the time being, I needed to put a work-around in place and Interact provided the best option.
First, I made sure that my LeadPage’s pitch page had social sharing buttons as shown below:
Next, I modified the outcome results pages so that the social sharing buttons are hidden when the quiz results page is first shown. Just in case a quiz taker scrolls down and the buttons are seen, I added the message you can see below:
Not the perfect solution, of course, but this should tide me over until a more permanent solution is in place.
As you can see in the images below, Interact provides more options to tweak the look and feel of your quiz. Qzzr has some nice options as well, but they were not robust enough to fit my needs.
One thing I did like on the Qzzr side was the ability to set the “Custom Share Text” that’s sent when the quiz is shared via social media.
Another nice design feature offered by both solutions is the ability to use an image as a question’s answer. The screenshot below shows one of the image questions from my quiz:
Publishing the Quiz
Both quiz creator solutions enable you to embed your quiz anywhere media can be embedded including your site and, in my case, a LeadPages page. Both enable you to tweak the embed code and both are fairly effective (a fact I tested extensively) at presenting a quiz on mobile devices (i.e. responsive design).
Both Qzzr and Interact provide ways for me to get in touch with their support staff and said staff responded quickly and usefully to my queries to both companies.
Personally, I prefer that my selected solutions have sufficient self-help articles (i.e. a searchable knowledge-base) and in this case, Qzzr comes out on top. However, I felt that Qzzr’s help articles were not detailed enough to be useful to me (I had to contact support to get specific answers to my questions) so I would have a hard time choosing one solution over another here.
Funny story here — my evaluation took two days. On the first day, Qzzr had one pricing model and on the second day I awoke to find it had changed overnight. Happily the changes were for the better so I penned a nice note to their customer support folks thanking them for the update.
Anyway, pricing for both solutions is reasonable. Qzzr has a free option, and it’s a very generous free option. However, I couldn’t set my quiz to be unlisted nor could I remove their branding without upgrading so the free option was out for me.
The next level for both quiz creator solutions is $49 per month, an affordable price for most small businesses. At this level however, Qzzr offers unlimited email lead captures and quiz completions while Interact limits you to 200 email lead captures and 10,000 quiz completions per month making Qzzr the winner in the features-for-price comparison.
As I was not planning to use the quiz solution to capture email addresses (see “Email Lead Capture” above), Interact’s limit was not a deciding factor. As to Interact’s 10,000 quiz completions per month limit, I figured I’d cross that bridge if I ever got there. (It would be a nice problem to have!)
The bottom line here is that both Interact and Qzzr are solid quiz creator solutions to use when it comes time to make your own quiz online. I selected Interact based on my own needs; however, I would have been fine selecting Qzzr if my needs had been different.
For example, one difference I did not mention is the fact that Qzzr enables you to set more than one outcome for each question. (See the first image in this post for an example.) Interact currently does not. If I had needed that feature, my quiz creator selection story may have had a very different ending.
Tablet Photo via Shutterstock