Returns are easier
Shipping a product back to an e-commerce retailer is often a hassle requiring a trip to the post office and a long wait to be credited (not to mention the worry that the package will get lost).
Make sure your return process is streamlined. Keep it convenient for customers to return products and never make them feel that they’re inconveniencing you. Did you know many customers will buy something new while they’re returning a purchase?
They’re a sensory experience
Music, sights, lights, scents, even refreshments—no e-commerce website can offer all that.
Make sure your sensory experience reflects your brand. Is your brand relaxing and cozy? Hip and industrial? Youth-oriented or old-fashioned? Whatever it is, use all five senses to convey your brand through your store.
Why do customers come to your store?