How Smartphones are Changing the Retail Shopping Experience

smartphones are changing the retail shopping experience

To get customers to buy your products, a few different things need to happen.

First, you need to create a product that fits a need. Then, you need to get your product in front of potential customers, get them interested, and get them to actually make a purchase.

For certain products, this process can take quite a bit of time. But now there’s a device that’s making that process a lot quicker. And luckily, they’re becoming increasingly popular by the day. Smartphones allow users to connect with businesses, research products, and even make purchases from anywhere.

In a recent Forbes post, Adam Marchick explains:

“With a smartphone or tablet always in our pockets or at our fingertips, they are fundamentally changing the way people shop by reducing the time between when a consumer sees a compelling brand message and takes action.”

What this means is that brands can better take advantage of impulse to convince customers to buy. Before, customers would have to see brand messages on TV, in print, or on their computers, do some research and go to a store to make a purchase.

Now, customers can be out and about when they see a brand message, do a quick Google search on their phone and either make a purchase on the device or head right to the store where the product is available. This gives customers less time to lose interest, change their minds or learn more about a competitor. But it also means that businesses have to be extra conscious of their mobile presence.

Since so many customers now research or buy products on their mobile devices, you need to make sure your Web presence is fully optimized for mobile customers. By doing so, you can fully take advantage of that shortened buying process and the impulsive nature of mobile shoppers.

Shopping Photo via Shutterstock


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

4 Reactions
  1. I am a new business owner and my smartphone is an amazing tool for marketing my business. Through the company SQUARE, I was able to receive a free credit card reader to attach to my smart phone. This is great when I am presenting at festivals or working with people that do not carry cash. Smart phones are boosting sales and marketing for businesses faster than ever. I am excited to see how this develops.

    • That’s a great point – mobile devices are making a huge impact on all areas of the shopping experience.