What Intangibles Make People A Premium To You?

make people a premium

make people a premium

Are you searching for your next job or career move? Are you seriously considering starting a small business? Are you trying to make a go of one you’ve already started?

Companies and customers are not just hiring bodies anymore that seem to fit and might move the needle. They are taking their time to find the very best skilled people with the best personalities for their culture. These people also bring intangibles that are needed in today’s business and corporate culture.

Imperative to your success in finding a job and attracting the companies you want to work for, or running your small business, will be making sure you are ready and prepared for that process with the best blend of fundamental skills and the intangible, “soft” skills.

  • What core skills and accomplishments make you stand out?
  • Are your online hubs professional, current and active?
  • Do you have a professional headshot.
  • Do you have a clear and active marketing yourself plan?

If you want to be branded as a premium candidate or potential business partner, these six intangibles can help you to stand out.


Those that can adapt to a changing work world,  personnel policy and leadership changes with a ‘can-do’ attitude will be valuable assets to their work teams, customers, and workplace. The worst thing you can say is, “We don’t do it that way”, or “No”.

Works Well With Others

Working together with people of differing generations, cultures and demographics is imperative, as our workplace becomes more culturally diverse. Your ‘human relations’ skills including developing rapport, listening, delegating with respect, and humor will be what makes you an important asset to any team.

Shows Initiative

Owning your job and stepping up daily, instead of just showing up, will get you noticed. This is what the program Undercover Boss is all about. The employees they feature have a strong sense of personal pride and work ethic, regardless of work conditions and their personal lives. They are leaders.

Can Juggle and Multi-Task

Be willing to take on and do more tasks, jobs and take on more responsibility than ever before. Be helpful to your team and always be a go-to person. Helping others helps everyone move the bottom line. Reach out for support if you are a solopreneur.

Exudes Attitude and a Positive Vibe

Nothing is more magnetic and powerful than someone who is a bright spot in everyone’s day, with a positive attitude of gratitude and willingness. Leave the personal, heavy stuff at home and come to work ready to greet colleagues and customers and make their day better.

Relevant, Engaged and Socially Active

Master your networking worlds, both in person and online. The more you get out and meet and connect with quality people, the more you build your credibility and reputation as a player. Engage in the right social media, for you and your business. Having a LinkedIn profile is really required, as a professional hub, where people can go to learn more about you.

One of my favorite quotes that has inspired me for many years comes from sales guru Tom Hopkins: “Become a premium item in a generic market.”

What are the intangibles that make people a premium to you?

Employee Photo via Shutterstock


Deborah Shane Deborah Shane has been recognized as a Top 100 Small Business Champion and Top 50 SMB Influencer (Dunn and Bradstreet 2015). She is a career transition author, personal branding and social media specialist. Deborah's book "Career Transition: Make the Shift" is available through all major book sellers.

2 Reactions
  1. I agree. Business owners are no longer focused on results anymore. They are now keen on hiring people who are the best for the position because that will make their job easier.

    • Aira, I would say they are still focused on results, but surrounding themselves with people who best help them achieve them with both skills and intangibles that are equally important today.